Myth #1 - Virtual Styling is Harder

If I had $1 for every stylist who came to me and said: “Virtual styling services are harder, they are less impactful, I can’t charge as much, and nobody wants them”... I’d have a lot of dollars.

Have you ever said this? This is the #1 thing stylists say to me when it comes to virtual services - it’s HARD so therefore they aren’t doing it.

My questions to you:

Your Reframe: Virtual services are not harder, they’re different.

PS - I’ve got two ways to work with me RIGHT now if you’re ready to unlearn what you think you know about virtual services and get to creating something amazing.

✌️ Ready to join the Accelerator and create your high dollar signature service in just 12 weeks? ENROLLMENT IS OPEN! Submit your application here! (Closes 4/20)

🙋 I’m inviting ready to work, committed stylists to apply to work with me in my 1:1 Create Your High Dollar SIgnature Service program. Is this you? Apply here. I have 2 spaces left at the current price. The 1:1 price goes up June 1, 2022.

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant    #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling

To make money, you gotta spend money right??

But let’s be real - investing in yourself can be a really scary thing! So how do you KNOW when an investment is right for you?

⚡️ Here’s my 2 fold process for how I determine when an investment is right for me.

🔮 Sydney’s Investing in Herself Process: The Masculate + Femine Way of Decision Making

🔮 Step1: Masculine. Asking ALLLLLLLL the questions:

✨ What specific problem is the program solving?

✨ Do I have this problem and want the answer to it?

✨ Do I vibe with this particular instructor/coach? Will I get the answer to my problem quicker if I invest the money in this program vs. trying to DIY it myself?

✨ Do I have the money to pay for this program?

✨ Can I work with a few clients to get the money to pay for this program?

✨ How often does the program come around and how important is it for me to take advantage of it right now?

🔮 Step 2: Feminie. Learning ALLLLLL my specific body cues:

✨ How do I feel in my body when I think about joining this program?

✨ How do I feel in my body when I think about missing out on this program?

✨ What are my specific body cues and are they coming up now?

I still get those nervous feelings when I go to hit PAY on an investment. Which is why I trust this process - having these answers pre-determined lets me know I can trust myself when my brain/ego/feelings try to get in the way of my action.

Teaching you how to go from overworked to profitably booked is what I do.

DM me if you’re ready to trust yourself. I have 2 1:1 spots open for 1:1 coaching or click the link in my bio to get on the group program wait list. Spring enrollment opens soon!

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant    #personalstylisttrainig #personalstylisteducation #impostersyndrome #personalstylistpodcast #businessofstyling

Let’s talk about the elephant in the room. You know you need a signature service. You’re working on your mindset.

And yet you’ve been burned. You’ve invested in courses or programs where you didn’t learn much (or what you did learn was…. suspect). You felt your money was wasted.

And I first want to be really clear here that I know some of you have 100% wasted money and it’s been a sucky experience.

What I want to offer you however, is a way to not look at it as a mistake, but rather, a reframe.

For any of these “mistakes” you may be regretting, can you ask yourself:

You didn’t get the success or outcome you wanted; what lesson did you learn?

I’m gonna share a personal story about a time I invested $7,500 in a coaching program. And I want to be clear this wasn’t a mistake, I just didn’t get the immediate ROI that most people might expect from a program like this.

TLDR: I invested $7,500 in a 1:1 coaching program at the end of 2020, and a prior $3k investment in 2018 in the same area (launching an online business).

I did not get the launch results we expected - I got: full launch assets, all my emails written for me, knowledge in doing FB ads, got clear on my offer and program + who exactly I’m helping with my programs and how. In addition, I became so much more confident in my social media messaging, in showing up online, in sharing and becoming committed to my unique transformation.

Since then, I’ve tweaked, updated my messaging, and made a lot of moves. In that time, between 1:1 clients and group clients, I’ve made $22,475. I got my financial ROI - just 1 year later than I expected.

[list to the podcast for the full version!]

My question to you: how are you weighing your ROIs (return on investment)?

If you are ONLY relying on the financial ROI, then you may be setting yourself up for disappointment because that is not something you, or the program you are in, can control.

How are you weighing your ROIs?

Just like you invest money in healthy food, beautiful pieces of clothing, therapy to get different ROIS, your investment in programs may give different ROIs.

And sometimes, things take time. You don’t expect a six pack after one day of doing abs for 5 minutes. (I mean, it’d be nice). You don’t expect your health to improve after eating one apple. You don’t expect your relationship to be happily ever after over 2 sessions.

And sometimes, you need to reframe how you’re thinking about it.

Your options if you feel like you’ve made a money mistake:

Okay - after you listened to Episode 100, you’re on board. YES you want to start looking at and being responsible for your money. You want to make more. You want a signature service and want to charge $1k or more!

Then BAM.

You get hit with a barrage of brain things that say:

Here’s the thing:

The things we currently believe about money are often not our beliefs.

These beliefs are ingrained in us when we are at our most impressionable (and vulnerable!) like a little duckling imprints on the first person he sees.

The beliefs we currently believe - that we often think are OUR beliefs - aren’t. They are beliefs that we inherited from:

And when it comes to money, these beliefs hit ya REAL HARD when it’s time for you to sell something at $1k or  more.

It’s your brain's way of pulling you back to safety - even if you’re going kicking and screaming because hell yes you want money - until you can work on those beliefs and start creating your OWN beliefs around money - you’ll always get pulled back to the undercurrent of money beliefs that don’t serve you.

I don’t believe that we can get RID of money beliefs all together - I believe that as you develop more tools and understanding, their pull can lesson. Particular beliefs will have less and less hold over you as you work on them. And they can often crop up in a different way, different form in different and new situations.

Get used to selling a $1k signature service? Awesome. Go to sell a $2k one and let’s see what comes up.

This is not a bad thing. It uncovers new areas for you to explore and to do the work on THOSE beliefs.

The tools you  need to go on this journey are simple:

Are you ready to do this?

💰 Less than 10% of women owned businesses hit 6 figures. 💰

The reason? Women historically weren’t encouraged to talk about, empowered to be aware of, or even consider themselves to be the money makers that they are.

🙈 And many of you might be repeating this SAME history.

What I see stylists do time and time again is:

📈 Under charging / under valuing themselves - not having the DVC (Data, Value, Confidence Method that I teach my students) in their business / services

📈 Creating in a silo - When you’re doing the solopreneur thing, you often create something,

price it, and have NO idea if what you’re doing is too little, too much or just right.

📈 Saying: “I’m not a money person” and using that as an excuse to not take responsibility over their money in their business

💰 And so money becomes a back seat thing you just wing, hope it will all work out, or bury your head in the sand and hide from.

🙈 (if you can’t see it, it can’t hurt you right??)

✖️ This is the opposite of how you create a profitable and sustainable styling business friend!✖️

I don’t care how hard or scary or daunting it is - CEO’s look at their numbers, they make decisions based on numbers and facts, not emotions or feelings.

💰 If you’re dealing with your money in any of the 3 ways above, chances are your business is still in a side hustle / hobby mode and you’re not taking it seriously like you need to.

💰 The first step to turning the money sitch in your business around - is creating a high dollar signature service! And getting real about where the MONEY is (or isn’t) in your business.

💰 Teaching you to be confident, empowered and making more money that what you are right now is what I do. DM me if you’re interested in 1:1 coaching (2 spots open) or click the link in my bio to get on the group program wait list. Spring enrollment opens soon!

#personalstylist #virtualstylist #fashionstylist #wardrobestylist #imageconsultant #personalstylisttraining #personalstylisteducation #personalstylistpodcast #businessofstyling #money 

🙀 Are you afraid of being successful? Do you self-sabotage yourself without even knowing it? Do you repeat negative behavior patterns that hold you back?

Then you may have Self-sabotage Success Syndrome. This is being afraid of being successful.

There’s a very simple reason for why you self-sabotage before or during success and that is because success (in the form you’re currently pursuing) is NEW to you. It’s different. And that newness and different-ness makes it uncomfortable.

🧠 And being uncomfortable is very scary to our tiny little human brains that are only trying to protect us.

Here's a few ways this might be showing up for you:

➡️  Believing in the phrase: “mo money mo problems”

➡️ Thinking you have to sacrifice a lot to get there

➡️ Thinking that being successful will change you as a person

➡️ Thinking that people will judge you

➡️ Thinking you won’t be able to handle the responsibility

How this looks:

🙅‍♀️ Self sabotage - not showing up on social media, not saying what you think, not following up with DMs or leads.

🙅‍♀️ Not selling - or selling too soft.

🙅‍♀️ Procrastinating - not creating your sales pages, or writing emails

🙅‍♀️ Spending time on “busy work” instead of revenue generating work

🖤 Ready to get USED to feeling successful? Send me a message and let’s get you signed up for the 1:1 coaching program. That’s where the work around getting USED to charging $1k and more for your signature service happens! Where making money feels safe and good and stepping out into creating the DREAM of working for yourself full time - happens.

That time I had Entitlement Syndrome over Instagram reels…. 😬

🎤 Entitlement is thinking you should have something without having to work for it.

This Syndrome HURTS because it’s a heavy one that can feel hella personal.

So let’s talk about the time I was majorly entitled about social media and how badly the Syndrome was hurting me. 😳

🤷‍♀️ I was long of the stance that if you create engaging content, then you can go tell the algorithm to screw itself.

Then came along reels. I mostly ignored them. Made a few for the purpose of ads because, yea, video and reels do perform better. Then IG announced they were prioritizing reels.

Around the same time, I had also created my IG landing page because I was trying to opt out of social media as much as possible.

BUT YOU KNOW WHAT I NOTICED??? My story views were crap (about 4% of my total audience) and it was basically people that are ALREADY my clients. I wasn’t reaching anyone new because I wasn’t producing any NEW CONTENT - not on my feed, not in reels, nothing (in stories yes, but those are hard to share).

So how could I expect to grow when I wasn’t doing the thing that would make me grow?

So guess what I’m doing now? Purposeful reels - because 💃 if ya can’t beat ‘em, join ‘em.💃

Entitlement Syndrome may be showing up differently for you, but I can assure you, it’s hurting you just as much as it was hurting my story views (if not more).

If you’re feeling ANY of these - DM me and let’s talk. You may be a good fit for the Create Your High Dollar Signature Service 1:1 coaching program which will get you over your entitlement syndrome very fast.

Ever feel like an imposter?

Imposter syndrome usually shows up like this:

Here’s the thing: Imposter syndrome usually shows up the HARDEST when you’re actually the BEST at something.

The next time you’re feeling imposter-y, try this NINJA move inspired by a conversation with one of my group students, Eunice @spiritualglamourist:

She shared a story about applying for her job at Nordstrom - when she applied, she wrote down every little thing she could think of that would tell them that she’s the PERFECT person for this job. She talked up her skills and all her relevant experience, like the boss she is. She was proving herself and bragging on herself and did it effortlessly. She confidently pitched herself to the hiring manager - and got the job.

But… when it came to doing the same in her business - and I have a feeling this happens to you too - it felt so much harder because she was hiding out behind imposter syndrome. It felt too braggy to talk about all her experience, or talk up her skills, so she was playing down all the exact things that would get her the styling jobs.

The next time you’re tempted to not share something because of Imposter Syndrome - think of it as a resume. How does that change what and how you’re gonna say what you need to say?

Your people NEED to see and hear your resume. You MUST convince them you’re the right person for the styling job. Which means you have to brag on yourself, you have to talk up ALL the certifications, trainings, and experience you have.

EXACTLY like you would do in a job interview. Take THAT imposter syndrome!

4 Mindset Blocks You May Experience as a Biz Owner and How to Ninja Move Around Them

Your style game is on point - but what about your mental game? If you're running a business, this is just as important as your outfits.

On the podcast, we’re talking 4 mental blocks you may be experiencing (or will experience) and how to ninja move your way around them.

First up: Inner Critic Syndrome.

You’ve got this if: you’re constantly thinking things like:

This is your past self giving you excuses to not do something - and using your actual, real life lived experiences to PROVE to your current self why it’s not gonna work.

Tricksy little inner critic!

This might be showing up for you if:

My mentor Jim Fortin says: You are not your thoughts. You have thoughts, you are the thinker of your thoughts, but you are not your thoughts.

This means that you can switch those thoughts around to serve YOU!

YOUR NINJA MOVE

This is from Byron KAtie’s The Work. I highly recommend that you go here:   https://thework.com/instruction-the-work-byron-katie/  and download the worksheet to do this.

The Work, Byron Katie -  https://thework.com/instruction-the-work-byron-katie/

What’s your end goal for your styling business?

When I first started, I had NO end goal other than make money to pay the bills. I was reactive to my clients and not proactive in building a sustainable or profitable business.

In this week’s episode, I’m helping you build from a solid foundation by looking at your end goal and constructing a plan from there.

Exactly the way an architect does when building a house.

Design the house. Build the house. Live in and enjoy the house!

Maybe you do renovations later, but there isn’t a constant building stage when you have the end goal already mapped out.

Building your styling business on a foundation from your end goal is the energy I want you to take into 2022.