<p>The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it. </p>

The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it.

The PESO Model: Where To Start?

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Share The PESO Model: Where To Start?

Sign up to save your podcasts

The PESO Model: Where To Start?

The PESO Model: Where To Start?

More shows like The Spin Sucks Podcast with Gini Dietrich

HBR IdeaCast

Pop Culture Happy Hour

TED Radio Hour

The New Yorker Radio Hour

The NPR Politics Podcast

It's Been a Minute

Today, Explained

Worklife with Adam Grant

The PR Breakdown with Molly McPherson

Life Kit

The Journal.

Fiction - Comedy Fiction

People I (Mostly) Admire

IMO with Michelle Obama and Craig Robinson

The Economics of Everyday Things