The Revenue Formula

The plan that kill teams

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It's planning season again. The most agonizing process for GTM teams needing to plan their targets.

We discuss how b2b SaaS teams should go about it.

  • (00:00) - Introduction
  • (01:34) - The Annual Plan: A Recipe for Disaster
  • (02:37) - The CFO owns it
  • (07:43) - The most important plan
  • (12:43) - Multi year planning
  • (18:30) - Resource Allocation: Balancing Headcount and Budget
  • (20:04) - Commercial & financial planning in parallel
  • (22:01) - Navigating Initiatives
  • (25:04) - Short-Term vs Long-Term
  • (28:52) - Get some friends in FP&A

    • ***

    Connect with us


    đź”” LinkedIn: Toni / Mikkel

    ✉️ Newsletter: revletter.io

    đź“ş Watch: https://www.youtube.com/@growblocks
    đź’¬ Contact: [email protected]

    *** 

    This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.


    That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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