Kelli Was Here

The Play Switch: How to Stop Forcing Content and Start Getting DMs Again


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Feeling stale, over it, and wildly under-engaged? This episode is your nudge to stop creating for palatability and start creating from play. 

We delve into why repeating the same message on seven platforms can drain your life force, how “self-expression vs. oppression” manifests in everyday choices (yes, even in leggings), and why the energy you create in content is the energy your audience receives. You’ll hear simple, human ways to re-spark momentum—think “dress the brand,” use an alter-ego, record like a voice note to a friend, and build a creative environment (somatics, color, zero-pressure hobbies) that makes showing up feel like oxygen again. If you’re a few years in, leads slowed, and you’re questioning your value, this is the fast track back to connection—and to content that actually moves people. 

In this episode, we cover:

  • Why “palatability vs. play” is choking your creativity—and how to flip it. 
  • The “self-expression out of oppression” lens for content and life. 
  • Micro-moves to re-ignite aliveness: dress the brand, channel an alter-ego, make it fun. 
  • Process hacks that keep you consistent (record like a voice note; ditch the fancy setup). 
  • Somatics + environment: why play state > pressure state for ideas and output. 
  • A zero-pressure creative outlet (coloring mushrooms with my daughter) as an alcohol-hour replacement. 
  • For the “I used to have traction” crew: reconnecting to your work to rebuild momentum. 

Thanks for tuning into this episode of Kelli Was Here. If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

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Because sensible is not your style—and it's never too late to become yourself.

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Kelli Was HereBy Kelli Preston

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