I went to high school with a girl who grew up in a Christian home singing at church. Eventually, that talented singer became more well-known and started singing on bigger stages. She felt shy about unleashing her “sensual” side and needed a way to overcome her trepidation of performing sexy dance moves. So she created an alter ego, Sasha Fierce, to bring out her more assertive side.
Every time she stepped on stage she stepped INTO Sasha Fierce so she could fully express herself like the performer she wanted to be. Several years later, Beyonce released her album I am Sasha Fierce. The transformation was complete - she had BECOME Sasha. There was no longer a separation between her and her alter ego.
Whether she realized it or not, Beyonce was using the power of “enclothed cognition”, the term in psychology which refers to the influence that clothes have on the wearer's psychological processes.
There’s also “embodied cognition”, the influence our physical shape (posture, pose) has on our consciousness.
This is why we take the shape of warriors and birds in yoga class - so we can embody the qualities of strength, freedom and courage.
That’s also why it’s so fun to dress up for Halloween. And why so many women LOVE to wear sexy outfits - so they can give themselves full permission to be the sensual, attractive and magnetic person they long to be.
Enclothed and embodied cognition are just a few of the “hacks” we can use to transform our identity to become our desired future selves. The more we understand the invisible forces that shape our lives, the more we can use them to create the changes we want.
I’ve been studying the science of change for the last 10 years (not counting a psychology degree before that). I’m bringing together the most effective tools and practices for becoming the person who is LIVING your dream in The Pleasure Project Program.
You’ll spend the first 6 months of 2023 learning, practising and mastering the concepts and tools to change your brain, unstuck yourself and build better habits. Then with my help, you’ll design a 3 month Pleasure Project to create the change you most want to make. After 90 days you WILL be a different person.
YOUR version of Sasha Fierce.
Because the funny thing is, Beyonce was ALWAYS Sasha Fierce. She just hadn’t yet developed the confidence and courage to be her most authentic self.
Maybe you haven’t either. Think what would be possible if you let your real self shine.
Join The Pleasure Project Program and discover what’s possible. 2023 can be YOUR breakthrough year.
Click here to join The Pleasure Project Program