Google's Helpful Content Update downgraded websites engaging in low-quality content production practices such as A.I. generated content, lack of content, poorly written content, and sloppy content.

Unfortunately, for plumbers, plumbing websites are some of the most guilty of engaging in these practices. Part of it stems from bad actors in the plumbing marketing landscape, and other times it is ignorance.

Some plumbing companies don't realize their website is written with A.I. generated tools since it reads like a college-educated writer produced the actual content. However, Google has the technology to detect A.I. will likely downgrade your rankings.

In either case, these content practices can ruin your website and online presence in 2023. The following podcast episode dives into standard practices flagged by Google and how to create Google-friendly plumbing content in 2023.

To learn more about writing high-quality plumbing web content, check out this resource: https://www.plumbingwebmasters.com/resources/perfect-content/

Most people trust professional services like CPAs and lawyers to know more about the subject than they do. For example, you need a CPA because you aren't versed in every tax law, and you need a lawyer because you didn't pass the bar. 

However, with digital marketing, which is also a professional service, people tend to dismiss the expertise. And who can blame them? There are more bad actors in marketing than in most professional spaces. Furthermore, it's easier to "make stuff up" regarding marketing results.

As a result, unlike accountants, lawyers, and doctors, plumbers will fire their digital marketing agency on a whim, falsely believing that they know more about marketing than the marketer. And plumbers can relate to this in their own business when somebody thinks they know more about a plumbing problem than you as a professional.

So what should plumbers do about this in 2023? The key is finding a competent digital marketing agency with proven results. Once you find a marketing agency you can trust, you can allow them to do their job while you reap the rewards. While so much misinformation may pull you back into false narratives, sticking with someone you trust is essential.

In the following podcast, Nolen and Jason discuss the problem of not knowing about digital marketing for plumbers. Whether you believe you can't rank or that ranking doesn't matter in 2023, we directly address false narratives currently floating around the plumber marketing industry.

Learn more about our company here: https://www.plumbingwebmasters.com/

Getting screwed by digital marketing agencies has become a right of passage for most plumbers. It's common that plumbing marketing agencies rope companies into spending $12,000 per month on PPC and SEM. Unfortunately, this package is a total ripoff.

Your goal as a plumbing company (in many cases) should be to have zero ad spend. Once you're firmly cemented on "The Big Show," which means Google organic and Local Maps results, you can begin to generate consistent leads without PPC for plumbers.

It's not the plumber's fault that most marketing agencies use hardcore sales tactics to rip them off. And as a result, it's understandable why plumbers hate digital marketing agencies. However, once they realize what they can get from "The Big Show," everything changes.

This podcast episode dives into the sham that plumber marketing agencies have become and the tactics they are using to screw you into paying $12,000 per month for PPC and SEM. Nolen and Jason outline how to get out of this situation and invest in organic SEO.

Learn more at: https://www.plumbingwebmasters.com/seo-services/pay-per-click/

Call us at: (877) 388-9884

Plumbers can often detect economic downturns before it becomes official. Increased prices and lower work volume are clear indicators.

Since plumbing is an essential service, it's an excellent business to be in. However, the home renovation boom of 2020 is over, and those extra jobs are not readily available.

So how should plumbers handle marketing during an upcoming recession? It's essential to stay consistent with your marketing campaign and perhaps even invest more in marketing if you've neglected it during booming work periods.

A recession is a marketing opportunity since many contractors cut marketing costs at a time when they should probably increase them. Now is the time to overtake these competitors on Google search results (through organic SEO) and get all their traffic.

To learn more about Plumbing Webmasters, check us out here:

https://www.plumbingwebmasters.com/

Call us at:  (877) 388-9884

There's nothing wrong with buying plumbing leads. However, the most successful plumbing companies DON'T HAVE to purchase leads. 

Plumbers identifying as "lead buyers" have a root problem preventing them from generating consistent business. 

The lead buyer mindset is antithetical to sustainable business success. For example, we offered pay-per-lead plans, and plumbers had to pay 10x of our monthly fee and could not afford it. 

These companies could've generated all these leads for free with our monthly subscription.

The key is getting into "The Big Show" of plumbing marketing which is non-paid Google results (Map 3-Pack and traditional organic results)

Nolen and Jason of Plumbing Webmasters expound on why fixing the real problem will relieve you of the urge to buy plumbing leads --- because you won't have to.

Learn more at https://www.plumbingwebmasters.com/buy-plumbing-leads-ppl/

At Plumbing Webmasters, we are here to help plumbers reach their goals. However, the only way to dominate Google Maps rankings is to work within Google guidelines, not against them.

In today's podcast, Nolen Walker and Jason Landry of Plumbing Webmasters discuss the intricacies of Google Maps rankings. You can rank in multiple areas if you have more than one legitimate location.

However, it's important to understand that Google Maps uses a LOCAL algorithm. You have to be local to rank in Google Maps. You cannot rank across state lines from the same Google Business Profile.

Listen to this podcast to learn how to dominate Google Maps rankings for plumbers.

https://www.plumbingwebmasters.com/resources/google-maps-for-plumbers/

Nolen Walker and Jason Landry of Plumbing Webmasters discuss plumber reputation, reviews, and rankings with the must-have Local SEO tool, DataPins. The Webmasters' team references Ahrefs recent Hidden Terms Study, which finds that nearly half of all clicks come from searches that Google cannot assign to a specific query. Typically these are long-tail keywords or private searches. Either way, DataPins helps you rank for these kinds of plumbing terms on Google.

As part of a comprehensive digital marketing plan, accurate review management can help boost your company’s awareness and authority. Let our experts provide you with the plumbing content, web design, and reputation management your company needs to succeed. Our reputation management tool, DataPins, changes the local SEO game for plumbers and ensures prominent visibility and higher conversions.

https://www.plumbingwebmasters.com/seo-services/plumber-reputation-management/