What a university's reputation and the 'B' word (no, not Brexit) have to do with delivering higher education outcomes.

Rankings editor Ellie Bothwell joins Sara Custer to discuss how research and graduate employment are linked to reputation and to reveal the top 10 of the 2018 THE World Reputation Rankings. An interview with Ovidia Lim chief communications officer at the National University of Singapore sheds light on how one institution generates word of mouth promotion.