Digital Gadfly is our monthly podcast series on all things digital marketing. Hosted by well-known digital marketer Shubho Sengupta, the series explores trending topics in the digital world. Currently, the talk is all about the crazy happenings at Twitter, after it was acquired by Elon Musk.

In this episode, Shubho talks to Aprameya Radhakrishna, co-founder and CEO of Koo, an Indian micro-blogging platform and a Twitter rival. The desi platform is going global and is finding success in new markets like Brazil. Can Koo benefit from the chaos at Twitter?

In this podcast, Radhakrishna talks about the need for mutual respect between the platform and the content creators, following country-specific laws and empowering the new generation of influencers. Tune in now!