Rhetoric has a bad reputation. We tend to think of it as a linguistic tool used by polticians and marketing execs to maipulate the masses. While this stereotype is true, rhetoric is more than just snake oil––we use it in apologies, negotions, and love letters, all without even realizing it. In this episode, speech writer and author Guy Doza takes through a wide range of rhetorical techniques and the psychology behind their effectiveness. This episode is sponsored by BetterHelp. For 10% off your first month, click here.

Buy Guy Doza's new book, How to Apologize for Killing a Cat.