From Tripadvisor, to True Local, and Google Reviews. Australians can offer opinions on restaurants, cafes, hair salons, mechanics, call centres... even your local school.

Consumer decisions are now heavily driven by online reviews. And on the flip side, a business can live or die on the power of reviews.

One study found 98% of Australians read online reviews before making a purchase.

So, how much weight do you give online reviews when you're making a purchase, deciding where to eat, or planing a holiday?