If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex discuss why most programs accidentally kill engagement, how to scale personalisation without burning out, and why one 30-minute weekly call does more for retention than any email campaign.

Talking Points Include:

• The hospitality industry secret that made one hotel number one in the world – and how offering affiliates something valuable for free at exactly the right moment transforms transactional relationships into genuine partnerships
• Why community platforms often fail but weekly Zoom calls succeed – where real engagement actually happens and how to structure drop-in events that affiliates want to attend
• The white-glove onboarding process that keeps new affiliates active – from putting the calendar invite directly in their hand to following up before their first event

Listen to Find Out More About:

• Why Alex refuses most one-on-one meeting requests and what he offers instead that closes more deals with less pressure
• The exact metrics Alex tracks to identify super-inviters versus super-producers in his community (and why these are two different people)
• How to enforce group chat boundaries without alienating members when conversations drift into birthday wishes and grocery shopping updates
• The six critical mistakes that kill affiliate communities before they launch, and how to plan strategically before investing time and resources
• Why getting each affiliate to refer just 1.1 other people creates exponential program growth over time
• How to scale personalization by using mass email for announcements while reserving WhatsApp, LinkedIn, and Facebook for genuine relationship building

Key Segments of This Podcast and Where You Can Tune In to Go Direct:

[01:15] How getting laid off from a dream hotel job in Hawaii on day one forced Alex into entrepreneurship and eventually affiliate marketing

[18:55] The efficiency math explained: one 30-minute Zoom call with 50 people versus trying to schedule 50 separate one-on-one meetings

[27:00] What Alex tracks to measure community health beyond sales: last login time, external business growth, and engagement patterns

Huge thanks to Alex Hitt for sharing his community-building strategies with us. If this episode sparked ideas for transforming your own affiliate program, subscribe to the Affiliate Marketing Podcast so you never miss practical insights like these. Share this episode with another affiliate manager struggling with retention, and let's raise the standard for how we treat our partners.

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