In this episode of the Heidrick & Struggles Leadership Podcast, Heidrick & Struggles’ Angela Gardner speaks to Danny Brooks, a brand archeologist working at the intersection of data strategy and storytelling and the co-founder at Penrose, a strategy consulting firm that puts company DNA at the center of all decision making. Brooks discusses what company DNA means to him and how organizations and people management leaders should be thinking about data in that context, as well as how to use that data to connect with diverse internal and external stakeholders. He also shares some of his research regarding the growing Gen Z workforce and what leaders can do to become more effective at managing their talent. 

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