It's easy to get locked into scaling your business within the confines of your industry. The problem is hitting a ceiling and not knowing what to do next. Especially in the home inspection industry, it's common for companies to find themselves doing the same things with a different name. So, how do you diversify? You look outside your industry in search of opportunities that parallel what you're already doing, which utilize the things you're already learning. That's how Kal Patel has found success in everything from home inspection franchising, to hospitality, to urgent care health... and now social media marketing! He's also a connoisseur of excellent bourbon. Listen, learn, apply, and grow! Oh and subscribe to the show ;)