In this episode, Tom Caravela is joined by Lindsey Harrer to discuss the power of non traditional Key Opinion Leader (KOL) engagement for Medical Science Liaisons (MSLs). They explore the differences in KOL interactions, strategies for aligning MSL objectives with KOL needs, and the importance of personalized communication. The conversation highlights compliance challenges in nontraditional KOL engagement and its future potential. Lindsey shares insights on applying nontraditional approaches in interviews and MSL strategies, emphasizing the importance of empathy in connecting with healthcare professionals on a human level. The episode concludes with closing remarks and expressions of gratitude.

(0:00) Introduction of guest Lindsey Harrer and Sponsor: Fierce Pharma Engage conference

(1:37) Defining and differences in KOL engagement

(4:25) Balancing MSL strategic objectives with KOL needs

(7:33) Key questions and personalized communication strategies for MSLs

(13:41) Challenges and importance of compliance in nontraditional KOL engagement

(19:04) Nontraditional engagement applicability and future outlook

(23:19) Implementing nontraditional approaches in job interviews and MSL strategies

(27:14) Connecting with HCPs on a human level and the role of empathy

(28:30) Closing remarks and gratitude