In this week's episode, Jay and Gabe talk about the one topic everyone thinks they know everything about: prospecting. It may seem like the book has already been written and there's no way we could find 35 minutes of original thoughts to share, but some simple truths about the lifeblood of any good business seem to have been forgotten. Listen as our hosts cut through the noise and excuses that even the best agents let get in their way while stressing the importance of radical simplicity. The secret to effective prospecting is that there is no secret. No magic scripts, no iron-clad objection handlers, and no, there's not one specific time of day you should call. Listen now to hear the one simple truth that too many agents have forgotten.

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