Our lives are filled with repetitive tasks meant to keep us on track—what we come to know as habits. Over time, these routines (for example, brushing your teeth or putting on your right sock first) tend to be performed automatically. But when we’re more mindful about these actions—when we focus on the precise way they are performed—they can instead become rituals. Shifting from a “habitual” mindset to a “ritual” mindset can convert ordinary acts from black and white to technicolor.

In this interview, Harvard Business School Professor Dr. Michael Norton discusses his new book “The Ritual Effect” and how the power of establishing rituals can enhance performance in personal lives and at work. Dr. Norton explains how a ritual is different from a habit. He talks about how to create rituals that last and he says a bottom up approach is the best way to establish effective rituals in the workplace. To finish the interview, Dr. Norton discusses what research has taught him about what people commonly get wrong about their money.

Dr. Michael Norton is a leading behavior scientist, behavioral economics researcher, Harvard Business School Professor, and business speaker obsessed with unlocking the secrets of human behavior and well-being, from happier spending to the power of rituals. Dr. Norton’s research focuses on behavioral economics and well-being, with particular attention given to topics such as happiness, spending, and, most recently, rituals and habits. His book The Ritual Effect focuses on the surprising and versatile power of rituals.