In this bold and necessary episode of Black in the Garden, host Colah B. returns to a viral conversation that had Soil Cousins everywhere buzzing—how do we truly reclaim our economic power in a system designed to exploit it?

Joined by journalist, cultural critic, and WABE reporter Julien Virgin, Colah digs deep into the tension between Black buying power and the realities of economic justice. As DEI initiatives are rolled back and corporations continue to commodify Black culture without meaningful reinvestment, it’s time to ask: What comes after the boycott?

Together, Colah and Julien unpack the influence of hip-hop on consumerism, the seductive pull of materialism, and how the illusion of success has often been sold to us through luxury branding. But this isn’t just a critique—it’s a call to action. From mutual aid to gardening and sustainable living, they explore real, community-centered solutions that can shift us from consumers to creators.

With insight, humor, and unflinching honesty, this episode urges Soil Cousins to challenge capitalist narratives, celebrate Black culture without excess, and reconnect with the land as an act of liberation. Because resistance isn’t just about what we stop doing—it’s about what we choose to grow in its place.

Tap in. Reflect. Reclaim.

For more information, www.wabe.org/podcasts/blackinthegarden

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