April 11, 2025

The Power of Selling Your Sawdust: Turning Existing Assets into Revenue

54 minutes

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.

If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.

What You'll Learn

The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value

How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies

The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work

Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging

Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients

Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey

The Personalization Premium – Why clients will pay top dollar for personalized insights

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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