The Agency Hour

By Agency Mavericks

The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most signi... more

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FAQs about The Agency Hour:

How many episodes does The Agency Hour have?

The podcast currently has 146 episodes available.

The Agency Hour episodes:

April 11, 2025The Power of Selling Your Sawdust: Turning Existing Assets into Revenue
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.
If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.
What You'll Learn
The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
The Personalization Premium – Why clients will pay top dollar for personalized insights
Handy Links:
MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
55min
April 03, 2025How In-House Marketing Teams Are Evolving with Kasper Seirslev
Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals.
Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients.
What You'll Learn:
The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach
Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients
The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future
Handy Links:
Kasper Linkedin - https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dk
ZITE website - https://zite.agency
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
36min
March 27, 2025Borrowed vs. Owned Assets: Why It Matters for Your Agency's Long-Term Success
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repurposing, and distributing content that actually moves the needle for your business.
If you want to stop creating "landfill content" that nobody remembers and start building valuable assets that generate leads and sales, this episode is packed with actionable insights you can implement immediately.

What You'll Learn:
Why "Rented" vs "Owned" Assets Matter - How platform changes can destroy your marketing overnight
The Content Leverage Framework - Turn long-form content into multiple high-value pieces
How to Stand Out Without Overproducing - Why "less is more" beats trendy editing styles
The Platform-Specific Strategy - Tailor your content for maximum impact on each channel
Converting Content Into Sales - Create assets that directly support your sales process
The Polarization Principle - Why "wallpaper content" fails and how to create memorable impressions
Building Your Email List - The most valuable owned asset you can develop

Handy Links:
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
40min
March 20, 2025Leading vs Lagging: The Indicators that Actually Drive Agency Growth with Simon Kelly
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable strategies for agency growth. They unpack powerful concepts from the Mavericks Club training, reveal untapped revenue potential within existing client bases, and break down how focusing on the right indicators can lead to predictable, sustainable growth. Plus, they explore how to manage a team mindset to ensure a positive and rewarding work environment.
If you're looking to understand the critical difference between leading and lagging indicators, and how to leverage them for your agency's success, this episode is essential listening.

What You’ll Discover in This Episode:
Leading vs. Lagging Indicators Defined – Understand the difference and why it matters.
Why Focusing on Lagging Indicators Can Be Detrimental – The trap of revenue focus and weight loss goals.
The Power of Leading Indicators – Actions and activities that drive results.
How to Identify Leading Indicators in Your Agency – Practical examples and strategies.
The "No Leads" Embargo- Reframing how to view leads.
Client Management – Setting expectations around leading vs. lagging indicators.
Team Motivation – Keeping your team focused even when results are delayed.
The Importance of Vision – Aligning your team around a purpose bigger than metrics.
Rewarding the Right Behaviors – Incentivizing leading indicator completion.
The Power of "Because"- Explaining the why behind the task.
The Element of Surprise- How to reward the team.
The Roger Federer Mindset – Staying present and focused on the process.
Avoiding Comparison – Focusing on your own progress, not others' highlight reels.
SGD's success story- How they achieved their best month ever.

Handy Links:
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
44min
March 13, 2025UGURUS Shutdown: A Message to UGURUS Agencies and a Path Forward
In a sudden move, DigitalOcean has shut down UGURUS, leaving many digital agency owners feeling lost and abandoned. In this special episode of the Agency Hour podcast, Troy Dean acknowledges the incredible impact UGURUS founder Brent Weaver had on the agency world and offers condolences to those affected.
Troy shares the history of UGURUS and its parallel journey with WP Elevation (now Agency Mavericks), highlighting their pioneering roles in the agency coaching space. He expresses his disappointment in DigitalOcean's handling of the shutdown and extends a heartfelt invitation to former UGURUS members to find a new home at Agency Mavericks.
What You'll Discover:
The history and impact of Ugurus and WP Elevation/Agency Mavericks.
Why DigitalOcean's decision is seen as detrimental to the agency community.
How Agency Mavericks' GPS model (Grow, Package, Scale) supports agency growth.
Strategies for building authority, packaging intellectual property, and scaling operations.
The importance of community and mentorship in navigating agency challenges.

Handy Links:
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
25min
March 07, 2025How Your Agency Can Thrive Remotely with Karen King
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode of The Agency Hour, Johnny Flash and Karen King dive into what it really takes to build a location-independent agency without feeling overwhelmed.
You’ll discover how Karen built a business that allows her to work from anywhere in the world—all while prioritizing her family and skiing several days a week.
This episode will help you break free from the “always-on” mindset, design a business that supports your ideal lifestyle, and leverage automation and AI to free yourself from the day-to-day operations.
What You’ll Discover in This Episode:
The Secret to Running a Business From Anywhere in the World
How to Automate and Systematize Your Agency for Maximum Freedom
Why AI is a Game Changer for Agency Owners
How to Escape the “Always-On” Mindset and Prioritize Your Life
The Power of Building a Business That Supports Your Ideal Lifestyle
Chapters:

00:00 - Introduction and Topic Overview
02:30 - Meet Karen King: World Traveler
05:45 - From Brick-and-Mortar to Freedom
09:15 - Embracing Automation for Business
12:30 - Simplifying Business with Tech
16:00 - Overcoming Tech Overwhelm
19:30 - Balancing Work and Travel
23:00 - Building a Supportive Team
26:30 - Outro and Key Takeaways
Handy Links:
The Escapepreneur - https://www.theescapepreneur.com/
Gold Star Pro - https://www.usegoldstar.com
WP REMOTE - https://wpremote.com
E2M - https://www.e2msolutions.com/agency-mavericks/
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
30min
February 28, 2025Escape The Project Trap: Meeting Clients Where They Are
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode of The Agency Hour, Troy Dean breaks down why having a simple, easy-to-understand offer helps you close more deals, while long-term success comes from providing unique value beyond the first sale, and how growth plans keep clients invested for years.
If you're looking to make your agency services easier to sell, create a clear roadmap that keeps clients engaged, and build a business that grows without constantly chasing new leads, then this episode is for you.
What You’ll Discover in This Episode
The Power of Simple Offers: Why clarity is key to closing deals and attracting referrals.
Building Long-Term Relationships: How to transition clients from one-time projects to ongoing growth plans.
The Importance of Paid Discovery: Setting the stage for recurring revenue from day one.
Scaling Beyond One-Time Projects: Transforming your agency into a strategic partner for client success.
Avoiding Common Pitfalls: Mistakes that can hinder agency growth and how to avoid them.
Chapters
00:00 - Introduction
03:00 - The Importance of Simple Offers
08:00 - Fire Starters and Accelerators - Wedge Products
14:00 - Clarity Wins
20:00 - The Power of Growth Plans
23:00 - Why Clients Want More Than Just a Website
26:00 - Common Mistakes Agencies Make
Handy Links
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
29min
February 20, 2025Why People Hate Being Sold (And How to Win More Clients Without Pushing)
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close more deals with less resistance by building trust with leads.
If you want to find more clients without feeling salesy, build trust with leads so that they finally stop ghosting you, and create a business where people want to buy from you and your team, then this episode is for you.
What You’ll Discover in This Episode:
Why People Don’t Like Being Sold To
How To Close More Deals With Less Resistance
Make the Client Feel Like It’s Their Idea
Help the Client Understand It’s Their Idea
Why You Need to Stop Chasing Clients
Chapters: 00:00 - Introduction
02:12 - We Love To Buy Once We’ve Found Something That We Want
03:06 - Offer Market Fit
08:57 - Common Reasons People Don’t Buy
12:05 - Make the Client Feel Like It’s Their Idea
13:24 - Lead with Value, Not Features
19:23 - Stop Chasing Clients
20:12 - Be So Valuable People Seek You Out
24:38 - Three Ways To Close More Deals Without Selling
28:45 - Paid Discovery and Growth Plans
Handy Links
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
32min
February 13, 2025Will AI Kill SEO? The Future of Search with Steven Schneider
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode of The Agency Hour, Troy Dean chats with Stephen Schneider, co-founder and CEO of Trio SEO, about the future of SEO in the age of AI. They discuss whether AI will completely take over SEO or if human expertise will still play a crucial role. They also explore who we're really optimizing for in today's search landscape, the importance of relevant search volume, and practical steps to integrate SEO into your agency's offerings.
If you're an agency owner wondering about the role of AI in SEO, how to prove the value of SEO to clients, or how to build a successful SEO service offering, this episode is a must-listen.
What You’ll Discover in This Episode
The future of SEO in the age of AI.
The importance of relevant search volume and high-intent keywords.
Practical steps to integrate SEO into your agency's offerings.
How to prove and communicate the value of SEO to clients.
Strategies for dealing with clients whose sales teams aren't utilizing leads effectively.
Chapters
00:00 - Introduction to Stephen Schneider and Trio SEO
02:59 - The Genesis of Trio SEO and Identifying a Market Gap
04:34 - The Impact of AI on SEO and the Human Element
06:18 - The Evolution of Search and Optimizing for LLMs
08:27 - The Importance of Authoritative Content and Credibility
12:43 - The Future of Search and User Experience
14:36 - Identifying Clients Who Are Not a Good Fit for Content Strategy
16:32 - Proving the Value of SEO and Retaining Clients
21:08 - Addressing Sales Team Inefficiency and Lead Utilization
24:34 - Strategies for Businesses with Low or No Search Volume Keywords
28:53 - Key Considerations for Adding SEO to Your Agency Offering
31:11 - Building an Effective SEO Team and White Labeling Services
35:36 - Staying Up-to-Date with SEO Trends and Best Practices
39:06 - Stephen's Content Strategy on LinkedIn
40:31 - Stephen's Biggest Frustration and Excitement
44:16 - Outro and Next Week's Guest
Handy Links
Trio SEO: https://trioseo.com/
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
46min
February 06, 2025Why One-Time Projects Are Killing Your Agency (And What to Do Instead)
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your agency—whether you’re just starting out, scaling past $100K/month, or somewhere in between. You’ll learn how to escape the one-time project trap, transition to a scalable revenue model, and position yourself as a high-value strategic partner instead of a freelancer.
If you want to escape the freelancer mindset, build a sustainable, scalable agency, and finally achieve financial freedom, this episode is a must-listen.

What You’ll Discover in This Episode
Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue.
Why Retainers Aren’t the Best Solution – Stop trading time for money and sell outcomes instead.
How to Package & Price Recurring Revenue Services – Three proven models that work for any agency.
The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes.
How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue.
The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation.
How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth.

Chapters
00:00 - Introduction
02:45 - The Importance of Recurring Revenue
05:30 - Common Pitfalls in Agency Models
08:15 - Transitioning from Retainers to Value-Based Pricing
11:00 - Crafting the Right Offer for Recurring Revenue
14:00 - Packaging and Pricing for Profit
17:30 - The No-Brainer Pitch Strategy
20:15 - Starting with Existing Clients
23:00 - Automating and Scaling for Profitability
26:00 - Recap and Actionable Steps
29:30 - Outro and Exciting Announcements

Handy Links
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
...more
34min

FAQs about The Agency Hour:

How many episodes does The Agency Hour have?

The podcast currently has 146 episodes available.

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