What brands can learn from storyboarding to improve processes and develop better ideas.

For this creative coffee break, I want to introduce the creative technique of storyboarding. You maybe know storyboards from the movie industry, but they can also be used to understand, plan, and improve multi-step processes of your customer journey or brand experience …

Don't worry, you won't have to be talented in drawing. Simple sketches, mood images or photos work as well. This technique is about developing a deep understanding of every aspect of every step your audience is going through in order to interact with one of your brand offerings.

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