After a dramatic shift in messaging to the ambiguous 'Stay Alert' slogan – some believe the government is losing a grip on its comms during the coronavirus crisis. Repetitive daily briefings and combative relations with parts of the press have fuelled concern. BCW's head of strategic media Steve Hawkes, crisis comms consultant Amanda Coleman, MHP head of media Ian Kirby and W20 Group president Annalise Coady debate all of this and whether the government needs a new approach as social distancing rules are eased.