The government's new COVID quarantine rules have been described as 'ridiculous', 'daft' and will have a devastating impact on travel and hospitality. The industry is fighting back through a PR campaign led by The PC Agency founder Paul Charles and backed by 500 businesses. Charles, Kuoni head of comms Rachel O'Reilly and PRWeek editor-in-chief Danny Rogers discuss whether the Quash Quarantine campaign can force the government into a quick u-turn, and whether the industry can fully recover.