The PR Week

In its latest edition The PR Week welcomes Shelley Spector, president of Spector & Associates and founder and director of the Museum of Public Relations. She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson. 

Plus, the top marketing and communications news of the week, including

-PR Decoded and the Purpose Awards in Chicago; 

-BerlinRosen’s strategy to help the families of victims of the Sandy Hook mass shooting; 

-Aldi picks a new U.S. PR AOR; 

-The launch of Semafor; 

-Ulta Beauty’s response to transphobic comments; 

-Q3 results from Publicis Groupe and Omnicom Group; 

-Hims & Hers names its first CCO

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 PRWeek’s conference returned to Chicago this week for the first time since the start of the COVID-19 pandemic with the two-day event PRDecoded: Purpose Evolved.

The week started with a trip to Great Lakes Academy via a partnership with GenYouth and continued with two days of great panels  and breakout sessions and PRWeek’s Purpose Awards . 

Plus: special guests tell the podcast how their organizations are embracing purpose.

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This fifth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, immediately challenges the notion of intent as it pertains to DE&I. In her conversation with PRWeek’s Gideon Fidelzeid, Shannelle Armstrong Fowler, director of U.S. public affairs at AbbVie and member of the esteemed Changemakers Advisory Board, speaks passionately about what real commitment must look like and offers counsel on how to attain it. Much attention was also devoted to the importance of the right culture and ensuring the psychological safety of all key stakeholders, especially staff. You’ll also enjoy – and learn from – Shannelle’s stint as a TV star.

We welcome you to listen to the first, second, third and fourth podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, Royal Caribbean Group’s Rosanna Fiske, the Peace Corps’ Troy Blackwell and UPS’ Deisha Barnett.

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Patrick Lenihan, a veteran of Google and Goldman Sachs, has served as VP and head of global communications at dating app Grindr since January. He chats about taking the company public and navigating thorny issues.

Plus the biggest marketing and communications news of the week, such as: 

-Previewing PRDecoded and the Purpose Awards; 

-The latest on the “Corn Kid;”

-Kim Kardashian’s crypto fine; 

-Bayer uses TikTok to get people aged 50-plus into gummy vitamins; 

-WE’s Brands in Motion study; 

-More top-level people moves

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In this fourth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, Deisha Barnett, president, global communications and content strategy at UPS and member of the esteemed Changemakers Advisory Board, and PRWeek VP and editorial director Steve Barrett speak about what makes a true DE&I “changemaker.” To shed light on the answer, crucial issues ranging from creative solutions to pay equity to transparency are all discussed in depth.

We welcome you to listen to the first, second and third  podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, Royal Caribbean Group’s Rosanna Fiske and the Peace Corps’ Troy Blackwell.

Follow us on Twitter: @PRWeekUS

www.prweek.com

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Craig Minassian, longtime communications leader for the Clinton Global Initiative, helped bring the event back for the first time since 2016. 

Plus:
-Edelman turns 70; 

-A profile of Intel’s Tara Smith; 

-GM’s RTO policy

-And much more

Follow Craig on Twitter: @MinassianMedia

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Featuring:

-Jeff Lambert, global chair of PROI Worldwide; chair, Lambert 

-Ana Margarida Ximenes, president, ATREVIA (in Portugal)

For more than a half-century, PROI Worldwide has created and grown a network of firms all over the world who have found the key to simultaneously helping each other while still thriving as individual agencies. In this podcast, Jeff Lambert, global chair, PROI Worldwide and chair, Lambert Global, and Ana Margarida Ximenes, president of Atrevia (in Portugal), speak with PRWeek's Gideon Fidelzeid about mastering both the spirit and the business benefits of collaboration. Other topics touched on include: The impact of the war in Ukraine, particularly on agencies in close proximity; the importance of agency culture; and more.

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In this third podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, the focus shifts to PR’s younger talent – the industry’s future. In this conversation between Troy Blackwell, press director at the Peace Corps and member of the esteemed Changemakers Advisory Board, and PRWeek’s Gideon Fidelzeid, numerous challenges preventing younger diverse professionals from short- and long-term advancement are tackled. Those include the interview process, the lack of “people like me” at senior levels, practice groups that are a good start but aren’t set up for long-term impact, and more.

We welcome you to listen to the first and second podcasts of this series, featuring Google’s Corey duBrowa, Medtronic’s Torod Neptune, and Royal Caribbean Group’s Rosanna Fiske.

PRWeek.com

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The “great resignation” and a plethora of return-to-office issues have been on everyone’s mind throughout the pandemic, so who better to join The PR Week podcast than Lara Vandenberg, founder and CEO of the online talent marketplace Publicist? She talks about launching a company in the first month of lockdown and what the PR talent marketplace is really like. 

Vandenberg also chats about the top marketing and communications news of the week, including: 

-The PRWeek Bellwether survey 2022.

-The latest class of the PRWeek Hall of Fame.

-Queen Elizabeth II’s funeral.

-Patagonia’s founder “giving away” the company.

-Hill+Knowlton Strategies acquiring Jeffrey Group.

-and another round of top people moves.

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This special edition of The PR Week features Matt Neale, CEO of Golin, and PRWeek U.K. editor John Harrington commenting on the death of Queen Elizabeth II, including her skills as a communicator and the relationship between the U.K. and the U.S.

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