The PR Week

By Steve Barrett, PRWeekNews Business News

The PR Week episodes

July 21, 2022 The PR Week: 7.21.2022 — Norval Scott, Tractable
The special guest on the latest edition of The PR Week Podcast is Tractable’s PR lead Norval Scott.
The former Dow Jones and Globe & Mail journalist discusses the tech media sector, transitioning into PR and the lack of insight his newsroom colleagues have about the comms profession, plus contemporaneous news topics including:
- Omnicom PR agency Q2 financial results, Ketchum hires Jim Joseph;
- Dxtra firms move under IPG CEO Philippe Krakowsky following Andy Polansky retirement;
- Minions reminds consumers Tupperware is still around;
- Saudi Arabia chooses Edelman to help transform its global perception;
- PRWeek Awards 2023 launches for entries; Corey duBrowa is chair of jury;
- Nancy Elder moves to the New York Mets from Dazn;
- And much more.
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42 min
July 14, 2022 The PR Week: 7.14.2022 — Katie Boylan, Target
The special guest on the latest edition of The PR Week Podcast is none other than Target’s communications leader, chief communications officer, Katie Boylan.
She discusses current economic conditions and how they affect retailers and growing her team by 20%, as well as the top marketing and communications news of the week, including:
-The 2022 edition of the PRWeek U.S. Power List;
-Uber’s lobbying scandal;
-Firehouse Strategies secures a major investment as it plans growth;
-Twitter’s new global comms leader;
-The amazing photographs from the Webb telescope, and their rollout;
-And much more.

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33 min
July 07, 2022 The PR Week 7.7.2022— James Wright, Havas
What happens when a brand disagrees so much with its parent company that it decides to sue? That’s one topic on the agenda on the latest edition of The PR Week with special guest James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas Group.
Also on the list of topics:
-Neera Chaudhary exits Ketchum;
-PRWeek and Google launch the Changemakers initiative;
-BerlinRosen acquires DEI specialist Onward;
-Two RFPs from the LGBTQ Task Force;
-Travel chaos.

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37 min
July 06, 2022 Combating misinformation about health issues, a podcast presented by Finn Partners
Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to physical work spaces or leisure. But as recent criticism of high-profile Spotify influencer Joe Rogan and the case of Novak Djokovic’s vaccine status show, there is a vast amount of misleading and false information out there.
This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this. The responsibility and opportunity lies not just with brands operating in the heavily regulated pure health/pharma space, but also mainstream brands where health is one lens through which they communicate. PRWeek.com
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33 min
June 30, 2022 The PR Week: 6.30.2022 — Dawn Beauparlant, WE
The guest on the latest edition of The PR Week Podcast is none other than WE’s president of North America and chief client officer, Dawn Beauparlant.
On the agenda:
-Cannes roundup: Why PR’s Lions performance doesn’t tell the whole story;
-The implications of the Supreme Court decision striking down Roe v. Wade;
-General Motors restructures its comms leadership;
-Julie Hamp returns to Toyota;
-WPP sticks with energy clients
.
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42 min
June 29, 2022 Is the “big idea” over? A podcast presented by Plus Company
Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process. PRWeek.com
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21 min
June 24, 2022 FUN-damental PR: Reigniting the Power of Brand Fun, a podcast presented by BML
The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns? PRWeek.com
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25 min
June 24, 2022The PR Week: 6/23/22 - Cannes special with jury chair Judy John
Edelman's global chief creative officer Judy John talks to PRWeek editorial director Steve Barrett about the trends behind the winning work in the PR lions, why this is PR's time across the board and why comms pros should get out there and change the world.
Barrett also speaks to jurors Chris Foster, CEO of Omnicom PR Group, and Cheryl Overton, founder of Cheryl Overton Communications to get their take on the work that was judged this year and why comms shops still can't seem to crack the code of winning in the PR Lions.
Also on the itinerary:
Why the Cannes jury plumped for Decathlon and BBDO Belgium's The Breakaway as the PR Lions Grand Prix.
Having more creatives on the PR jury and the first ever client judge.
How the best work not only stands for something but is also sustainable and profitable.
What John means when she says PR is the next trend.
And much more.
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23 min
June 23, 2022 Bullish communications: what works in a bear economy, a podcast presented by Bospar
During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with. PRWeek.com
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20 min
June 16, 2022 The PR Week: 6.16.2022 — Rosanna Fiske, Royal Caribbean Group
Rosanna Fiske, global chief communications officer of the Royal Caribbean Group, joins the latest edition of The PR Week podcast to discuss her empathetic approach to management, as well as the latest trends in the cruise industry.
Also on the itinerary:
-Dxtra wins Moderna’s global AOR account;
-Strong growth in Edelman’s multicultural unit;
-How Taco Bell brought back Mexican Pizza;
-A preview of the Cannes Lions International Festival of Creativity;
-And much more.

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40 min