The PR Week

In this second podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, PRWeek VP and editorial director Steve Barrett speaks with Rosanna Fiske, global CCO of the Royal Caribbean Group and member of the esteemed Changemakers Advisory Board. During their conversation, Fiske calls on the industry to bring the same forward thinking it does in so many other areas to the pursuit of DE&I. She highlights how the creation of a sense of belonging is vital to the retention of diverse talent. Additionally, she reminds us that meaningful, sustainable progress can only occur when all three elements of DE&I – Diversity, Equity and Inclusion – are pursued with the same vigor.

Click here to listen to the series’ first podcast, featuring Google’s Corey duBrowa and Medtronic’s Torod Neptune.

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This special edition of The PR Week features Matt Neale, CEO of Golin, and PRWeek U.K. editor John Harrington commenting on the death of Queen Elizabeth II, including her skills as a communicator and the relationship between the U.K. and the U.S.

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Plus Company burst onto the scene last year and made an even bigger splash this year with new acquisitions. Its CEO, Brett Marchand, sits down with The PR Week podcast and talks about his network’s unique approach, as well as the biggest marketing and communications news of the week. 

-Restructuring at Dentsu and the departure of Wendy Clark; 

-20 years of PRWeek Students of the Year; 

-Another acquisition by Finn Partners; 

-Golin’s sustainability research amid opposition to ESG investment; 

-The return of the NFL

-More executives on the move. 

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Bob Gold & Associates is celebrating its 25th year in business. Its owner and CEO, Bob Gold, talks about his experiences at the firm and in sports TV and entertainment PR, and weighs in on the biggest marketing and communications news of the week. 

On the list for this week: 

-An eBay communications executive becomes the story after an interesting find on vacation; 

-The National Football League kicks off its 2022 season with tragic news about one of its communications execs; 

-What is BeReal? And is it useful for brands?;

-Instacart’s clever move at the VMAs; 

-Moderna sues Pfizer; 

-Republican state officials push back on ESG investment.

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Elizabeth Jarvis-Shean joined DoorDash just months before the COVID-19 pandemic began and helped to lead the company through a period when food-delivery services were a life-saving part of the economy for many people. 

She also talks about working for dynamic leaders at DoorDash, as well as Tesla and the Obama White House. 

Plus:

-The CDC shakes up its communications function in light of public health emergencies;

-Moderna sponsors the U.S. Open to raise mRNA awareness

-Hershey responds to Macklemore’s viral TikTok 

People moves:

 Clorox hiring Linda Mills 

Starbucks promoting A.J. Jones, 

Boden names Sara Garibaldi as president

BerlinRosen takes a majority stake  in Derris

And much more.

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Former Edelman executive Kathy Krenger joined Kraft Heinz as global CCO in July 2021 from Hyatt Hotels, reporting directly to the company's CEO Miguel Patricio and working directly with him on the business' transformation.

She replaced 23-year Kraft Heinz veteran Michael Mullen, who retired in mid-August last year. On this week's podcast, she talks about doubling down on employee engagement, moving North America comms into the global comms team and bringing on Zeno this March for corporate agency support.
 

Plus: 
 

-Edelman subsidiary's work with LIV Golf and the agency's split with Standard Bank Group; 

-Lyft hiring WE as PR AOR; 

-Diversity Marketing Consortium adds two more agencies

And much more.

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Dominic Carr joined Lyft as its VP of communications in mid-2021 and has been driving its comms strategy in new directions ever since, growing its communications team and adding new kinds of roles, all while reevaluating its agency partnerships. 

He talks about those processes, Lyft launching a media division and the differences between the U.S. and U.K. media markets in the latest edition of The PR Week. 

Plus: 

-The end — or maybe not — of the Choco Taco; 

-ICF Next winding down some services; 

-Tazo’s regenerative campaign

And much more.

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Want insight into the booming podcast market? We have the guest for you: Paul Suchman, chief marketing officer at Audacy, a free broadcast and radio platform. He talks all about audio and the resilient power of local news. 

Plus, the biggest marketing and communications news of the week: 

-The 2022 class of PRWeek’s 40 Under 40; 

-A former Weber Shandwick key executive pleads guilty in fraud case; 

-A new top communications executive at Boeing; 

-Good momentum in Havas’ Q2 earnings; 

-The end — or is it? — of the Choco Taco; 

Hot wing lip gloss

 at Applebee’s, and much more. 

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This week’s guest on The PR Week is an insider in both the political and Washington, DC, public affairs agency circles: Alex Conant, founding partner of Firehouse Strategies. 

He talks with PRWeek executive editor Frank Washkuch and associate news editor Diana Bradley about setting up his own shop with business partner Terry Sullivan in 2016 and growing it beyond the Beltway. Plus: why it’s way too early to predict the 2024 presidential race. 

Also on this week’s episode: 

-Instagram’s CEO responds to Kardashian criticism; 

-PR firms’ disappointment in the NIL market; 

-Jay Carney’s move from Amazon to Airbnb; 

-The comms reorganization at Macy’s Inc.;

-Edelman Smithfield going global; 

-And much more. 

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