The PR Week

Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet.

In this podcast, Porter Novelli’s Sandy Skees and Lisa Unsworth share some eye-opening data from their agency’s recent report, “The Gap Between Say + Do: The Sustainability Engagement Spectrum.” They drill deep into many specific behavior types and attitudes that, once identified, can inform PR efforts. And in doing all this, they give comms pros – both as brand representatives and as citizens of the planet – invaluable inspiration and education to close those gaps and help their organizations be true leaders in the space by inspiring and educating consumers as never before.

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Stacey Jones is a nearly two-decade veteran of consultancy Accenture, where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including: 

-Thanksgiving and Black Friday campaigns; 

-The 2023 economic outlook; 

-Women of Distinction; 

-More big people moves

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Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this? 

Learn all that and more during this podcast.

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It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.

Featuring:
-Jennifer Kamienski, EVP, Coyne PR

-Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s 

“PR allows you to punch above your weight class as a brand,” says Nextbite’s Denny Marie-Post, who is also a former CEO of Red Robin. Its unique ability to tell an experiential story better than any other discipline is a key reason.

It also helps that comms pros in the space have proved incredibly adaptable. As Coyne’s Jennifer Kamienski explains to PRWeek’s Gideon Fidelzeid, the incredible impact the pandemic had on the sector necessitated such flexibility.

“It’s not just about the food in the restaurant space,” she asserts. “It’s about appealing to all five senses. It’s about the overall experience.” And she proudly discusses numerous examples of how PR pros in the sector have gotten creative with the reality that people are increasingly accessing restaurant food off-premises.

That creativity can also be so simple sometimes. Case in point, a 2015 Red Robin campaign on which Post and Kamienski collaborated. It involved a new fish sandwich, Lent, and an invitation hand delivered to the Vatican for Pope Francis. Check out this podcast to learn more about this inspired initiative.

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Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI before budgets are cut.

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Dean Acosta, leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including: 

-Fraudsters take Eli Lilly’s identity for a ride on Twitter; 

-The World Cup in Qatar; 

-Things that irk journalists  and PR pros  about each other.

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On this week’s episode of The PR Week: Fenton CEO Valarie De La Garza, who was recently named to PRWeek’s Health Influencer 30 class of 2022.  Also in this episode: 

- All about PRWeek’s 2022 class of the Health Influencer 30

- The launch of the PRWeek Healthcare Conference + Awards; 

- Profile of UnitedHealth Group CCO Jennifer Smoter; 

- Midterm election results and implications;  

- Remembering Porter Novelli co-founder Jack Porter, who passed away this week; 

- Brew Dog defends its anti-World Cup anti-sponsor campaign.

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Curtis Sparrer, the outspoken cofounder and principal of Bospar, joins the latest edition of The PR Week to talk about winning the title of Most Purposeful Agency Pro at the Purpose Awards, purposeful business and what he trademarked “politely pushy.” 

Plus the biggest marketing and communications news of the week: 

-Elon Musk’s takeover of Twitter and the aftermath; 

-40 Under 40; 

-New York City’s pay transparency law; 

-The potential impact of the midterm elections on ESG

. 

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Sophia Feleka wears two hats as an account director at SourceCode Communications and a driving force behind the Diversity Marketing Consortium. She joins the latest edition of The PR Week to talk about the formation and work of the DMC, as well as the biggest marketing and communications news of the week. 

That includes: 

-Adidas splitting with Kanye West; 

-Holding company and major corporate quarterly earnings reports; 

-”Davos in the Desert;”

-The McRib’s farewell tour; 

-People moves at 

The Washington Post, Goldman Sachs and Chevron. 

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