The 7×24 Exchange International is known for its conferences and helping companies and organizations from several industries, such as manufacturing and technology, collaborate and share information to improve. It’s a premier group which data center professionals can benefit from quite a bit of information. 

What are the advantages of the 7x24 Conference, and what does planning it entail? 

For an episode of Not Your Father’s Data Center podcast, host Raymond Hawkins interviewed Bob Cassiliano, Chairman and CEO of the 7×24 Exchange International — a nonprofit education forum aimed at helping companies in various sectors overcome challenges. The two talked about the creation of 7x24, its growth over the years, and changes and improvements made to its annual conferences.  

Hawkins and Cassiliano also went on to discuss … 

1. The earlier years of 7x24 and his background with the company 
2. The mission and goals the conferences aim to achieve 
3. What goes into strategizing and planning these conferences for success 

“We look towards four aspects that we think deliver the differentiation for us. The number one is the content; we always try to put together a program that is of high quality with top notch presenters. The venue where we take them, we go to four- and five-star resorts, and we do that because over the years through our evaluations it became very obvious where the attendees like to be - we also look at how the attendees are treated right …,” said Cassiliano. 

He added the welcoming aspect of the event is a further display of the type of hospitality they aim to offer and provide at the 7x24 conference. “The thing we are most proud of, and we really believe really differentiates us from everybody, is how guest-friendly we are. So, if you attend the conference and you bring a guest, that guest is allowed to attend our welcome reception on Sunday night, the conference keynote on Monday morning, any nighttime events that we have, as well as the Wednesday morning breakfast,” said Cassiliano. 

Bob Cassiliano is the Chairman and CEO of the 7×24 Exchange International. He’s been with 7x24 since 1990, which was formerly called the Uninterruptible Uptime Users Group when he joined. He became CEO in 2011 and has held the role since. Cassiliano is a graduate of New York City College of Technology where he earned a degree in electrical technology.