Artificial intelligence, big data and personalization are driving a new era of products and services, but this paradigm shift brings with it a slate of thorny privacy and data protection issues. Ubiquitous data collection, social networks, personalized ads and biometric systems engender massive societal effects that alter individual self-determination, fracture shared reality and even sway democratic elections. As an associate professor at the University of Oxford's Faculty of Philosophy and the Institute for Ethics in AI, Carissa Véliz has immersed herself in these issues and recently wrote a book, "Privacy Is Power: Why and How You Should Take Back Control of Your Data." In this latest Privacy Advisor Podcast, host Jedidiah Bracy, CIPP, caught up with Véliz to discuss her book and the importance privacy plays in society.