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🧠 Episode Summary:
In this insightful episode, Alex Rawlings is joined by Brian Reavell, Founder of R-Squared Advisors and seasoned Private Equity Operating Partner, to dive deep into the world of go-to-market (GTM) strategies. Brian shares a comprehensive GTM playbook for PE-backed portfolio companies—spanning from due diligence and customer segmentation to talent evaluation and post-investment execution.
With over two decades of commercial leadership and consulting experience, Brian explains why private equity firms often overestimate internal talent, underestimate customer orientation, and misalign incentives—leading to missed growth targets. Packed with case studies and actionable frameworks, this episode is a goldmine for anyone looking to drive scalable and sustainable sales growth within a PE-backed environment.
⏱️ Timestamps:
00:00 – Introduction to Brian Reavell and today's GTM focus
01:26 – Common mistakes PE firms make around organic growth assumptions
03:21 – The three critical GTM pillars: Ideal Client Profile, Talent, and Segmentation
05:38 – Why talent is the most overlooked area in due diligence
08:00 – Assessing sales talent beyond resumes and black books
09:28 – Quantitative vs. qualitative approaches to evaluating salespeople
11:20 – EQ, IQ, and AQ: The key characteristics to assess in talent
13:18 – Building a GTM strategy post-investment: Process & execution
14:45 – Case Study: GTM transformation in a $4B building products distributor
16:56 – Impact of role design and customer segmentation on profitability
18:50 – $500M top-line and $100M EBITDA opportunity unlocked
20:42 – Managing change in founder-led businesses
23:07 – Overcoming resistance at field and leadership levels
24:53 – Case Study: Cultural and GTM integration in a K-12 education platform
27:43 – Creating flexible but standardized playbooks
29:35 – Assessing and top-grading sales and marketing leadership
31:02 – Succession planning and commercial leadership turnover
32:54 – What creates board-level confidence in GTM leaders
33:52 – Brian’s top reading and learning resources
35:19 – The First 90 Days, AI, and making tech an enabler
36:17 – How to connect with Brian Revelle
📚 Resources Mentioned:
📨 Connect with Brian Reavell:
Email: [email protected]
Company: R-Squared Advisors (not linked in transcript, assumed domain)
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
🔍 Episode Overview:
In this episode, Alex Rawlings is joined by David Rowley, Operating Partner at Diversis Capital, to explore how private equity can drive value creation through smarter product strategies and the integration of artificial intelligence. With a career spanning back to the 1980s in software product development, David shares practical insights into aligning executive teams with PE theses, building agile innovation pods, and how AI is transforming both product development and organizational structures.
💡 Key Discussion Points:
⏱️ Timestamps:
00:00 – Introduction to David Rowley and today’s topics
01:28 – Biggest mistake PE firms make: lack of leadership alignment
02:50 – Defining product strategy vs. goals and vision
05:10 – Key indicators for pivoting product strategy
06:32 – How AI is changing product development structures
08:55 – Traits and structure of high-performing innovation teams
10:42 – Balancing innovation pods with ongoing operations
12:31 – David’s early exposure to AI (40 years ago!)
14:52 – Deploying AI across portfolio companies
16:44 – Using AI agents in business operations
17:39 – Avoiding AI distractions and integrating AI into value creation
20:00 – Testing leadership alignment through AI transformation
21:14 – From CTO to operating partner: Lessons and intuition
23:08 – Takeaways from the Operating Partner Networking Forum
24:58 – Trend toward in-house expertise and interim CTO roles
25:51 – How to connect with David
26:20 – Wrap-up and final thoughts
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
🎙️ The Private Equity Podcast — Episode with Graham Bachman, Hidden River Strategic Capital
Guest: Graham Bachman, Managing Director & Head of Business Development at Hidden River Strategic Capital
Host: Alex Rawlings
In this episode of The Private Equity Podcast, Alex Rawlings is joined by Graham Bachman, who shares how Hidden River Strategic Capital is reshaping lower middle-market investing with structured capital—a hybrid approach that sits between debt and equity, allowing business owners to retain control while unlocking growth opportunities.
Graham unpacks how Hidden River’s capital solutions serve founders not looking for full buyouts or rigid debt structures and instead prioritizes long-term partnerships with existing management teams. He also offers valuable insights into deal origination, the firm's philosophy on professionalization, and why education and consistency are key in a fragmented funding landscape.
⏱️ Timestamps:
00:00 – Welcome and guest introduction
00:29 – Graham’s background and why he joined Hidden River
01:56 – Hidden River’s investment focus and fund status
02:52 – Gaps in the lower middle-market funding landscape
03:47 – What is structured capital and why it matters
06:08 – Use cases for Hidden River’s structured solutions
07:32 – Supporting founder-led businesses without taking control
09:08 – How hands-on is Hidden River in company operations?
11:33 – How does Hidden River help with leadership development?
12:59 – Differentiation through relationship-first deal sourcing
15:51 – Graham’s reading list and media recommendations
17:22 – How to contact Graham
17:51 – Final thoughts and episode close
💡 Episode Highlights:
📚 Graham’s Recommended Reads:
📨 Connect with Graham:
Email: [email protected]
Website: www.hiddenrivercap.com
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
The Private Equity Podcast – Show Notes
Guest: Otis Spencer
Host: Alex Rawlings
Episode Title: Lessons in Leadership: From Army Logistics to PE Operating Partner & CEO Success
🎙 Episode Overview:
In this episode, Otis Spencer, a former U.S. Army logistics officer turned private equity operating partner and CEO, shares a compelling journey of leadership, operations, and transformation. From managing global fuel inventories to spearheading Six Sigma-driven improvements, Otis outlines the key lessons that have shaped his value-creation strategy within private equity.
⏱️ Time Stamps:
00:02 – Introduction & Background
Otis shares his 60-second journey from engineering student to Army logistics officer and beyond. He highlights the combination of technical training, leadership experience, and corporate exposure that prepared him for success in PE.
02:25 – Transition to Private Equity
After years in heavy manufacturing, Otis is recruited by an operationally focused PE firm—eventually becoming a portfolio company CEO with a successful exit.
02:52 – The Four Common Mistakes in Private Equity
10:03 – From Operating Partner to CEO: Key Learnings
Being involved in diligence and growth planning gave Otis an edge as a CEO. He highlights the misalignment between PE growth expectations and founder-led businesses’ readiness.
13:22 – From CEO to Operating Partner: Reversed Lessons
As a CEO, Otis learned the importance of setting culture, managing feedback loops, and avoiding micromanagement—critical insights he brings back into future operating partner roles.
16:14 – Real-World Application of Six Sigma
Otis explains the DMAIC framework and shares two standout Six Sigma projects, one delivering $1M in annual savings through material reduction, and another saving $500K in a plastics facility.
20:29 – Kaizen Explained for Newcomers
A practical walkthrough of how Kaizen events work—including team formation, shop floor involvement, and fast-track execution of waste-reducing improvements.
23:16 – Lessons from Multiple Exits
Otis outlines key ingredients for a successful PE exit:
28:50 – What Otis Reads and Recommends
29:46 – How to Reach Otis Spencer
📧 Email: [email protected]
📱 Phone: +1 404-372-1778
🔗 LinkedIn: Otis Spencer
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
This episode is packed with pragmatic advice and “growth hacks for operators” – get your pen ready.
⏱️ Episode Highlights & Timestamps:
00:03 – Introduction
Meet Matthew Kearney: 35 years in private equity, from 3i to operating partner and PE-backed CEO.
01:07 – From 3i to New York CEO
Matthew’s early career, moving from UK PE investments into operational leadership in media and technology.
02:31 – Common PE Mistakes
Why thinking “buying right” is outdated and why zombie portfolios exist. The importance of adding value post-investment.
04:56 – Speed Matters
Why hitting the ground running with a viable plan is critical – and where many PE firms still fail.
05:23 – The Need for Differentiation
You can’t differentiate on capital anymore. Matthew explains the need for pre-planned specialization and strategy.
07:21 – The Case for Specialism
Why generic approaches fail in auction processes. Success lies in preparedness and knowing your niche.
09:27 – Private Equity’s Evolution
From generalists to specialists, and from deal teams to fully professionalized operations functions.
11:24 – Pick Your Spots
The strategic importance of check size, deal type, and industry vertical – especially for smaller funds.
12:47 – Talent Strategy
When to insource, when to outsource. The balance between internal teams and external experts.
13:42 – Reducing Direct Reports
Why Matthew cut down his direct reports from double digits to five – and how he structured high-performance teams.
18:38 – NASA-Level Team Building
Using High-Performance Team models (inspired by NASA) to fast-track team effectiveness and reduce storming time.
20:06 – Grata Partnership Promo
20:35 – Lessons from Three Exits
Matthew shares what made his billion-dollar exits successful, from growth-first mentality to choosing the right M&A advisor.
23:27 – Beware of Price Promises
Red flag: advisors promising high valuations without understanding your business. Chemistry and early engagement are key.
24:31 – Staying the Course Through Uncertainty
Avoiding plan deviation in volatile markets. Why good governance, transparency, and dialogue are essential.
26:46 – The Decision to Pause a Sale
How Matthew and his board paused a 2021 sale due to geopolitical headwinds, only to exit successfully in 2025.
28:07 – Balancing Shareholder vs. Management Perspectives
Navigating differing time horizons and objectives post-sale delay. The role of a good Chair in alignment.
29:59 – What Matthew Reads
Matthew’s go-to content: Wall Street Journal, Financial Times, The Economist (begrudgingly!), BBC, and even Daily Mail for well-researched stories.
31:55 – How to Connect with Matthew
📧 Email: [email protected]
🔤 Name spelling: Matthew (with two T’s) Kearney (K-E-A-R-N-E-Y)
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
Guest: Greg Nieuwenhuys – Private Equity Advisor, Chairman & AI Expert
Topic: Unlocking Generative AI for Private Equity & Portfolio Companies
🔹 Intro & Background (0:00 – 2:00)
🔹 What is Generative AI? (2:00 – 6:00)
🔹 Common AI Misconceptions in PE (6:00 – 11:00)
🔹 High-Impact Use Cases (11:00 – 18:00)
🔹 Voice Prompting & Real-Time Examples (18:00 – 25:00)
🔹 PortCo Strategy (25:00 – 32:00)
🔹 Private Equity Funds Must Lead Too (32:00 – 39:00)
🔹 Where to Start? (39:00 – 44:00)
🔹 Contact Greg (44:00 – 45:00)
Key Takeaways:
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
In this insightful episode, Nate Edgerly, CEO of Enzo Group Inc., discusses his journey from CPA at PricewaterhouseCoopers to a seasoned private equity investor and executive leader in the hospitality industry. Nate shares valuable insights on leadership, long-term investing, and what makes hospitality businesses thrive or fail.
Key Takeaways:
Notable Mentions:
Timestamps:
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
In this episode, Alex speaks with Jeff Zwiefel, former President & COO of Life Time, about scaling the business from $139M to $2.3B in revenue and navigating multiple private equity exits and IPOs. Jeff shares how a people-first culture and rigorous training enabled long-term, sustainable growth in a competitive industry.
Jeff discusses why private equity firms often miss the mark by focusing only on KPIs and financials, instead of investing in leadership, culture, and succession. He explains Life Time’s unique "casting" approach to hiring, their internal university for training, and the importance of empowering GMs as mini-CEOs of their locations.
The conversation also covers trends in the health and wellness sector, the rise of personalized longevity services, and how private equity can unlock new value in this rapidly evolving space.
🕰️ Timestamps:
00:00 – Jeff Zwiefel’s background & journey at Life Time
01:53 – The biggest mistake PE firms make
03:21 – Why people, culture, and purpose drive success
06:15 – How to assess leadership in health and fitness businesses
08:13 – “Casting,” not hiring: Building the right team
09:38 – Lifetime University & Navy SEAL-style GM training
11:34 – Accountability, culture, and performance awards
13:29 – The GM certification process & promotion pipeline
17:20 – Investing in employees for long-term loyalty
19:18 – Dashboards & career growth planning
20:48 – Leadership by example: From towel folding to training
22:43 – Core traits Jeff looks for in leaders
24:09 – The 8 leadership attributes at Life Time
25:36 – How ownership mindset and equity drives behavior
28:29 – Interview strategies for soft skills and leadership potential
32:18 – Measuring success through team development and turnover
34:15 – Auditing the customer experience as a PE firm
35:14 – Lessons from COVID: Digital experience & pricing
39:07 – PE deal activity in health & fitness
41:06 – Jeff’s new venture: Miura Performance & Longevity
43:55 – Practical health advice for busy professionals
46:20 – Supplements, red light, cold plunge, and more
47:50 – Opportunity for PE in bundling wellness services
48:17 – How to contact Jeff
📌 Key Takeaways:
📨 Connect with Jeff Zwiefel:
🔗 LinkedIn
🌐 jzweifel.com
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent.
We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
In this episode, Alex Rawlings is joined by Henry Ward, CEO and Co-Founder of Carta, to explore the evolving landscape of private equity and venture capital through the lens of software, operations, and professionalization. Henry shares his journey building Carta into a multi-billion-dollar software business and how it’s transforming the infrastructure of private markets.
Henry dives into why private equity must evolve from its legacy of financial engineering to an operational value-add model—and how the next generation of firms is doing just that. He also unpacks Carta’s roadmap for building cloud-native tools for PE firms, including fund accounting, cap tables, waterfalls, and LP portals. Plus, he explains the two-speed mentality of balancing venture-style growth with private equity-level rigor—and what he’s learned along the way.
🕰️ Timestamps:
00:03 – Welcome and introduction to Henry Ward and Carta
00:29 – Carta’s mission and Henry’s background
00:58 – The outdated mindset in legacy PE firms
01:40 – Hard lessons building a multi-S-curve business
04:02 – Scaling in small markets and fast saturation
05:22 – Innovating inside a scaled company (recommendation: Loonshots)
07:18 – What Henry would do differently (spoiler: gather more info, faster)
09:41 – Grata ad spot
10:09 – Carta’s three-layer approach in venture: cap tables, fund ops, LP portals
12:54 – Applying the same playbook to private equity and private credit
13:50 – The speed of reporting in PE is accelerating—software must follow
14:48 – Why PE and VC have lagged in professionalization
16:15 – Influence of firms like Andreessen Horowitz in redefining fund operations
17:42 – Back-office vs strategic finance in PE firms
18:42 – Competition and differentiation are driving the need for change
19:37 – What should PE automate first? Fund accounting
20:36 – AI disruption in accounting and the end of manual debits and credits
22:03 – Cloud adoption in PE is still lagging—40% still on-prem!
22:31 – Balancing venture-style growth and PE-style discipline on Carta’s cap table
24:56 – Strategic value of PE investors when aligned with product growth
25:24 – Henry’s reading habits and framework (read the ends, skip the middle)
26:53 – Timeless business books and staying current with The Economist
27:23 – How to contact Henry
📌 Key Takeaways:
📨 Connect with Henry Ward:
📧 Email: [email protected]
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent.
We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
David Feingold, CEO of Broad Street Global, joins us on The Private Equity Podcast to share his 35+ year journey from law to leading one of the largest infrastructure-focused PE firms in the U.S. He unpacks lessons in leadership, hiring, culture, and why they’ve entered crypto mining. This episode is a masterclass in building high-performing teams and seizing unconventional opportunities.
[00:00] Welcome and intro to David Feingold and Broad Street Global – infrastructure + crypto investing
[00:29] David’s background – lawyer-turned-PE exec with 35+ years of experience
[00:57] Early academic honors and mentorship from T. Boone Pickens
[01:25] The power of people over business models – hiring philosophy
[01:53] Letting people do what they’re good at drives performance
[02:19] 55 partners, zero attrition – proof that culture and fit matter
[02:48] No politics, shared vacations – how Broad Street fosters cohesion
[03:15] Lessons from early hiring mistakes – focus on listening
[03:43] Listening is undervalued – why it’s his #1 executive skill
[04:40] Decentralized control – empowering division heads like CEOs
[05:11] Weekly Zooms, collaborative decision-making with 20 reports
[05:39] Entrepreneurship mindset among leadership breeds buy-in
[06:04] Decision rights create ownership and reduce bottlenecks
[06:58] Turnover test post-bonus – why Broad Street retains top talent
[07:26] High comp + real input = long-term loyalty
[08:16] Happiness at work impacts life – no "Yoda talk," just results
[08:46] All 55 partners signed up for Navy SEAL training – by choice
[09:44] Traditional infra + crypto mining – what’s the link?
[10:12] Real estate + utility relationships gave them a crypto edge
[11:09] Enter Dogecoin early – before Elon Musk moved the market
[11:37] Built North America’s largest Dogecoin mining operation
[12:06] Opportunistic scaling based on margin and fit
[12:53] Infra skills + land + utility access = expansion blueprint
[13:22] Mars joke, but serious point: go where profit meets capability
[13:49] Trends in U.S. infrastructure – high barriers, high demand
[14:14] Housing shortage drives demand – focus on Carolinas
[14:43] Greenville top retirement spot – strong absorption rates
[15:10] Long runway – next 2–3 generations will stay in this sector
[15:39] What he reads/listens to: all business podcasts + global news
[16:09] Constant learning – 45 mins daily to stay sharp
[16:37] Ideas from people > articles – value of conversations
[17:07] Investors wanted a brokerage – he built one
[17:37] Always talking to the market – shaping services around demand
[18:33] Avoid "I don’t know" as CEO – credibility matters
[19:02] Always studying: legal, financial, geopolitical trends
[20:27] Outro – thank you and wrap-up
How to connect with David Feingold? via BroadStreetPrivateEquity or LinkedIn
Subscribe for more episodes on iTunes & Spotify
Looking to grow your team? Check out our Hiring Guides
for proven strategies, templates, and best practices to make smarter hires.
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