Episode 5 of the Product-As-A-Service Champions Podcast is out! Tune in as Yann Toutant, CEO of Black Winch and Pierre-Yves Noel, Director Innovation and Ecosystem - Rainbow Platform at Alcatel-Lucent Enterprise, demystify Connectivity-As-A-Service.
Here are the key insights:
Shifting to as-a-service was key as the market moved toward software and subscriptions.
The "Land, Adopt, Expand, Renew" strategy focuses on managing the full customer lifecycle.
Recurring touchpoints and data insights drive upselling, cross-selling, and service improvements.
Verticalizing offers based on customer segments delivers tailored value.
Sustainability efforts, like reducing energy usage, align with optimizing product consumption.Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.