I needed to purchase a standing desk for someone as a gift.  

I want to walk you through my experience from start to purchase to help you understand what I think UPLIFT Desk did well to get me to buy and what that might mean for making your own product experience better.

Here's a link to the New York Times article and the UPLIFT Desk website:

• https://www.nytimes.com/wirecutter/reviews/best-standing-desk/
• https://www.upliftdesk.com/

If you want to reach product-market fit faster, sign up for my free 5 day email course here - https://nxtstep.io/fit/

Pushing features is a big trap that I see most product companies fall into.  It will prevent you from finding product-market fit.

You need to avoid what I call the 'field of dreams' trap because 'if you build it they will come' only works in the movies.

Let's talk about what you should do instead.

Credit to the late great Clayton Christensen and his incredible book Competing Against Luck.

If you want to reach product-market fit faster, sign up for my free 5 day email course here - https://nxtstep.io/fit/

Customers are aggressively slashing their product budgets due to economic fears of a prolonged recession.

Let's talk about how they are going to decide so you can make sure your product makes the cut.

Here's a link to the article in the video - https://www.gartner.com/en/articles/trying-to-cut-software-and-cloud-costs-here-s-how

If you want to reach product-market fit faster, sign up for my free 5 day email course here - https://nxtstep.io/fit/

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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What I talk about in this episode:

• Why the Amazon Alexa failed
• The HIPPO risk
• Why products should be sold for profit (not break even)
• The risk of passion projects
• Why research and discovery are critical
• Why you need to find the obvious unmet need

If you want to reach product-market fit faster, sign up for my free 5 day email course here - https://nxtstep.io/fit/

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes  (podcastshownotes.ai)

Derek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. 

Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How to define product marketing and why it’s in such high demand. 
• Different strategies for launching a product. 
• Common pitfalls companies fall into during their product launch. 
• How indirect and direct marketing complement each other. 
• How to know if you have a product that will be successful.
• When you should start shipping a product. 
• When to start charging for your products and how to price them. 

Resources:

• Ignition
• Product Marketing Alliance
• NxtStep
• Podcast Chef

Connecting with Derek Osgood:

• LinkedIn

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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Scott Leigh is a lawyer by trade and an entrepreneur at heart, founding several businesses throughout the years while practicing law at the same time. After being involved in the legal industry for over 10 years, Scott leveraged his experience to buildAltFee. While Digby Leigh brings his 15 years of entrepreneurial and marketing background to the legal industry to provide a fresh strategic perspective to the traditional legal model. Here are a few of the topics we’ll discuss on this episode:

• What AltFee is and how it helps law firms
• The key features of AltFee that help law firms successfully transition away from hourly billing
• The traction AltFee has experienced since launch
• What a firm looks like before and after implementing fixed price and value based pricing models
• How the industry is transitioning away from hourly billing

Resources:

• AltFee - Website
• AltFee - Resources
• AltFee - LinkedIn

Connecting with Scott Leigh:

• LinkedIn

Connecting with Digby Leigh Jr:

• LinkedIn

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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Caleb Avery has worked in the payments industry for nearly a decade and with the problems that he encountered, he decided to build his own solution, thus the birth of tilled.com. Here are a few of the topics we’ll discuss in this episode:

• Caleb discusses his background and how he got to where he is today.
• What is PayFac-as-a-Service
• What was life in the world like for tilled.com customers and how is that different today.
• Tilled.com’s growth progress, where they were, where they’re at, and where they’re heading.
• Strategy in scaling clients and moving upstream.

Resources:

• Tilled.com
• Twitter
• Instagram

Connecting with Caleb Avery:

• LinkedIn

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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Rebecca Block is an experienced leader focused on continuous learning and innovation grounded in meaningful measures of success, data-informed decision making, and appreciative inquiry practices.

Rebecca has built departments from scratch, managed small and large teams, and navigated a variety of environments from established institutions to the innovative chaos of social entrepreneurship.

Rebecca served as the VP of Research and Evaluation at The Future Project, founding their R&E department and launching new impact evaluation tools, before joining Springboard Collaborative as their Assistant Vice President of Innovation and Improvement. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• Who Springboard Collaborative is and how they help children.
• The innovative strategies Rebecca uses to scale Springboard's impact.
• The role of software and technology in scaling accessibility.
• The ways funding can limit innovation and how to reduce this. 
• How to present future forecasts while still leaving room for future innovation.

Resources:

• The Future Project
• Springboard Collaborative
• Strategyzer
• Lean Impact
• The Lean Startup
• Equity Meets Design
• Daniel Stillman
• NxtStep
• Podcast Chef

Connecting with Rebecca Block:

• LinkedIn
• Email

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

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Lindsay Tabas is a public speaker and workshop leader at Tabas Consulting and has worked with over 100 startups & investors over a span of more than 15 years. She has worked with both Fortune 500 firms and early-stage tech startup founders, where she assists organizations to work with software developers in the best possible way.

Lindsay also has experience working with investors, where she performs due diligence and provides industry insights so they make educated investments. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How Lindsay helps startups bring in revenue without hiring software developers.
• Common mistakes startup founders make.
• The problem with the term UX and what user experience is really about.
• How to know if your user experience fully compliments your product-market fit.
• The importance of having an easy user experience.
• The different UX for commonly used actions and advanced features.
• How UX design has evolved over the years.

Resources:

• Labs
• Product Market Fit ebook
• The Design of Everyday Things
• How to Apply UX to Receive the Best Outcomes with Tim Eulie
• Clubhouse Q&A
• NxtStep
• Podcast Chef

Connecting with Lindsay Tabas:

• LinkedIn
• Website
• YouTube

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes  (podcastshownotes.ai)

Linda Wittich has over 20 years of experience in the fintech industry and is currently the FinTech Advisor & Consultant at Top Line Focus where she helps B2B fintech CEOs focus on their top line activities, increasing sales into banks and wealth management firms and accelerating user adoption. Here are a few of the topics we’ll discuss on this episode of Product Launch:

• How Linda helps B2B fintech organizations work out how they can grow faster.
• Common challenges growing fintech organizations face.
• The process Linda goes through when working with her clients.
• The importance of focusing on the right metrics when optimizing your sales process.
• Difficulties products have that aren’t positioned correctly in the market.
• The power of carrying out analysis on your wins and losses.

Resources:

• Top Line Focus
• Ikigai
• Crossing the Chasm
• Ascend Your Start-Up
• NxtStep
• Podcast Chef

Connecting with Linda Wittich:

• LinkedIn
• Email

Connecting with the host:

• Sean Boyce on LinkedIn

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes  (podcastshownotes.ai)