The Profitable Wellness Expert

So much of what you think your clients want isn't right for your business as a wellness expert. And it's not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session.

In this episode, I'm talking about the key differences between what you think your clients want versus what they really want, including:

➖ Why volume doesn't correlate with value

➖ How to create a safe and emotionally connected space in which your client can realise change

➖ The importance of mastering the psychology of habit change as well as your expertise

➖ Why people want to pay you for help to implement (not give them more information)

➖ The thing every single client wants from you those most wellness experts are skipping

If you're bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don't seem to be attracting paying clients… then this episode is for you.

Your inner critic tells you that you need more qualifications… but this episode reveals what you really need.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future.

In this episode, I'm bringing this identity to life and inviting you to step into it with confidence. When you do, you'll be able to:

➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth

➖ Have full permission to do life-changing work and make life-changing money

➖ Find the right balance between mindset work and understanding business strategy

➖ Why you never need to convince anyone to buy from you again

➖ Why, when you audience see your unshakable commitment, they'll follow you anywhere

All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

The art of storytelling has the potential to explode your business beyond comprehension.

Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future.

In this episode, I'm explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience.

You'll learn:

➖ The power of both personal storytelling and sharing the journey your clients go on

➖ Exactly how to frame the story through 5 key parts

➖ How these stories stir up action and create empathy and trust

➖ Why personal storytelling saw my client book 3 clients in 24 hours

➖ Exactly how to integrate this into your business today.

Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer's journey.

If you're offering discovery calls, talking about your program, but not getting much traction – then this episode is for you.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don't stay on top of these trends; there's a risk that you won't be innovating fast enough to stay relevant.

In this episode, I'm focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including:

➖ The way in which technology is driving greater personalisation of health and wellness

➖ Why this points to a greater need for specialists over generalists

➖ How this influences your messaging and the need for more tangible promises

➖ Ensuring that you have a business model that will give you the greatest leverage

➖ Why you need to be creating more than you're consuming

If you feel like things are changing quickly and it's hard to keep up – then this episode is for you.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either "not good enough" or like there isn't space for you?

Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer.

In this episode, I'm talking about how:

➖ You can start using social media as a learning tool rather than for procrastination

➖ How to unpack what's working for other wellness experts and adopt that same thinking

➖ Why it's important to zoom out and ask yourself how certain content makes you feel

➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day

This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

I don't usually use the podcast to share with you, directly, what I'm doing in my business.

In this episode, I share WHY I usually steer clear of this… and the reason I've decided to ignore that.

Then, I unpack the key lessons I learned from our highest revenue month to date, including:

➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid!

➖ Whether you actually need to believe that success is possible?

➖ Why it's easier to build a very complex business and how we've simplified everything

➖ The downsides of automation (and why it can leave you disconnected for your ideal client)

If you've not had the start to 2024 that you hoped for… then this episode will help you get back on track, focus on the right things, and shed some light on what's working in my world.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Your ideal client isn't just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren't just somebody who has a goal to achieve that you know you can support with.

In this episode, I talk about how to define your ideal client with a fresh perspective, including:

➖ Getting clear on the characteristics of a client who you'll LOVE working with

➖ How to set these standards in your own life so that you naturally attract this type of person

➖ Examples of the type of characteristic an exceptional client has (to get you thinking)

➖ How to embed this identity into your life and your marketing

➖ Why, if you can master this, you'll see the calibre of your clients sky-rocket fast!

If you feel like you're attracting flakey, uncommitted, unreliable clients and want to know how to change that… this episode is for you.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST.

The principle is: "Make Daily Offers"... and in this episode I'm breaking down:

➖ What it means to make daily offers (including the 2 different types)

➖ Why you're afraid or uncomfortable with the idea of making regular offers

➖ The most important mindset shift that will enable you to do this with confidence

➖ Exactly HOW to make daily offers to your audience

➖ And, why it's the secret to attracting more clients, more often.

This is probably one the most powerful strategies you'll learn about selling your expertise. But it's also mentally challenging to get your head around.

If you've experienced fear around appearing salesly, being criticised for talking about your programs too often, or you just aren't getting clients often enough – then this episode is for you.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

She's a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn't achieve all of this overnight.

In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how.

Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist.

We talk about:

➖ Why it's so important to have a clear area of specialism in order to stand out

➖ The difference between selling what you think people need and what they actually want

➖ What to do when your business accidentally explodes overnight

➖ Why your goal should be to get booked-out even if though it comes with challenges

➖ The importance of knowing your financial situation (and what can happen if you don't)

This is such a practical insight into what it takes to grow a business as a wellness expert – even if the "business side" of things is completely new!

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

It's that time of year. A time to reflect and to make decisions about how next year will look.

For wellness experts like you, perhaps you're ready to make 2024 different.

If your goal is to make the next 12 months your most financially successful yet, then this episode is for you.

I'm sharing 5 things you might want to change in order to make more money, including:

➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority)

➖ Why providing unparalleled value is going to be key (but there's a catch to this!)

➖ The power of putting yourself in circles of other wellness experts talking about business

➖ Simplifying your business model and getting FOCUSED

➖ And the reason you need to get back to 1:1 client work as a priority

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop