The Profitable Wellness Expert

What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls?

In this episode, I'm explaining exactly why that GENEROUS and THOUGHTFUL offer you're making to have a free call with prospects… just isn't working.

You'll learn:

- Why the majority of people don't want to get on a call with you – even if it's "free"

- What the actual customer journey looks like – from finding you for the first time to buying from you

- How understanding your ideal clients confusion and ignorance is the key to reaching them

- And, what's currently missing from your business and keeping you stuck

My job is to empower you with knowledge and an understanding of marketing that doesn't feel scary, intimidating or out of your depth. Let's hope this episode does just that.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

Also… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

That dreaded two-letter word: NO.

It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner.

The good news (or at least it's reassuring) is… that you're supposed to hear "no", that it's not a personal rejection, and that it's the thing that's going to make you powerful, resilient and highly-sought after expert.

In this episode – I'm giving you a big, virtual hug and reminding you of the 3 most important things to remember when you hear "no" on a sales call (or, in any sales conversation for that matter).

You'll finish this episode:

- Knowing exactly why prospects say "no" – and how to channel that into learning

- Wanting to keep moving forward because you understand what "no" really means

- Why it's probably got nothing to do with your offer, your price OR you personally

- And, how to hold the faith even when you feel like giving up!

If you've let "no" be the reason not to put yourself out there OR you've taken it to mean you aren't good at sales…

Then, this episode is for you.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

Also… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Those "passive income" promises sound awfully alluring…

In this episode I want to bust a few myths that get banded around by "marketing gurus" – that don't take into consideration the nuances of your role as a health or wellness expert.

I'm also sharing my own experience with the demands on building an online course so that you can learn:

- That anyone can create an online course – but why not everyone should!

- What "passive" revenue REALLY means and the reality of building an online course

- The facts about volume sales when you're first starting out

- How your clients' needs should inform your business model (not what others are doing)

This is a jam-packed episode that will leave you feeling clearer and more focused on what YOU need to do to become a go-to expert in wellness.

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

Also… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

You're a life-long learner, I know that. You're committed to your craft… but if you've ever told yourself (or someone else) that you're "not business-minded"... then this episode is for you.

Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc.

So in this episode, I want to try and change your perception of investing in your business.

What if you could invest in your business:

- Knowing that it will enable you to change more lives

- Believing that you CAN feel confident and certain about what to do next

- So that the "business side" of things eventually become as natural as what you teach your clients

It's not "a mindset" issue. It's a matter of dedicating yourself to understanding principles that will ultimately be your ticket to greater success, impact and freedom.

This episode is designed to move you forward!

You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

Also… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success.

"What if I make a lot of money and people think I was only in it for that?"

"Healthcare and wellbeing services should be available to everyone… I can't charge that much"

I answer these questions and more in this episode.

The focus is on illuminating the beliefs and barriers that are getting in the way of you making money as a wellness expert or health practitioner.

You'll learn:

• Why accessibility to your expertise will actually INCREASE when you make more money

• How making decisions from where you want to be is going to change the way you think

• Why you should stop expecting yourself to KNOW how to build a profitable business

• Where outsourcing your personal admin will help you increase your capacity to make money

• The role of big vision, belief and community in expanding your business!

This is a powerful episode. I can't wait to hear what you think.

Come over and chat with me on Instagram @laurenarmes. I'm a real human and love responding to DM's.

Also… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He's sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy.

As a qualified medical doctor, he's leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives.

In this episode, he opens up about:

• Finding peace with his entrepreneurial drive to build a profitable business AND change lives

• What his motivation is for building an app that makes healthy living simple for everyone

• The critical investments he has made in himself in order to reach his goals

• And, the one thing he wished he'd known sooner…

This episode is FULL of practical insights and a behind the scenes look at what it takes to build a go-to expert brand in the wellness industry.

I can't wait for you to listen.

Also… if you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Contrary to what you might think (or assume), your ideal client doesn't always know that they have a problem.

For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL.

If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them.

So, in this episode, I'm explaining why:

• You must be focusing on helping your clients to see that their symptoms are a sign of something more

• You have to be contextualising their health challenges so that they can see where it is impacting their life (negatively)

• Your goal is to build trust and connection – and the best way to do that is to make your ideal client feel deeply understood

• Content that focuses on "what" and "why" is more important than explaining "how"

If you get stuck when creating content for your audience – this episode is going to be a huge help.

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

She's been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of "entrepreneurship".

That's not to say that Hazel hasn't been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer…

But, as you'll hear in this episode, she's been on a journey in recent years to fully embrace her identity as a business owner, too.

In this episode, Hazel and I talk about:

• The early, messy days of launching The Food Medic brand without a clear plan

• Breaking out of the "public health system" mentality that held Hazel back for so long

• Juggling all the hats… from expert to marketeer (and the importance of delegation)

• What the business looks like behind the scenes – from business model to revenue streams

• The fear of launching paid offerings when you've been giving free value for years

If you're a health practitioner or wellness expert who has experienced fear of judgement, nervousness about putting a price on your expertise or imposter syndrome…

Then this episode is for you.

Also… if you're ready to master the "business side" of building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Everybody knows that word-of-mouth is the most powerful marketing tool of all.

In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise.

But it's not always easy to nail clients down… and in this episode I'm going to tell you why that it, and what you can do to change it.

We're talking about:

• Why social proof is so powerful (including how "trust transfer" works to get you clients)

• The reasons why you aren't getting testimonials (including a very specific reason for wellness experts)

• A simple framework you can use to ensure your clients give you rave reviews every time

• The exact questions I ask to get clients reflecting honestly on their transformation

• How to overcome the issue of clients not wanting to be "seen" as case studies

Having client feedback available to use across your social media, sales pages and website, could be the thing that skyrockets your business.

That's why I can't wait for you to listen.

If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert.

My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the "business side" of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, creating programs and offers (and the rest) can be overwhelming.

This show is designed to teach you practical strategies that enable you to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.

And so to reignite the flame (and the show) I'm sharing 5 things that I believe you should be saying YES to as a wellness expert. Get ready for a big juicy permission slip.

If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.

I hope you enjoy this episode.

If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.