The Profitable Wellness Expert

As a wellness expert, accessibility matters to you.

The more people that can access your services, the more lives you can touch.

But what if you've been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome.

In this episode, I'm talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact!

Tune into this episode to learn:

➖ Why you're currently attracting clients who want a quick fix rather than long-term change

➖ The exact steps to follow to attract a higher calibre of client who'll refer you more business

➖ The counterintuitive approach to charging more in order to become more accessible, and;

➖ Understanding the psychology of transformation and how to sell that!

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Just over a year ago… I was hell-bent on building a business that didn't require me to show up online.

I wanted to help people like you, but I was fed up with the pressure to post.

But something changed. In fact, quite a few things changed.

In this episode, I'm sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including:

• Why being laser-focused on who you serve makes content EASY to make

• How your ego might be getting in the way

• The power of shifting your attention to community, over content

• Why outsourcing isn't the answer

• How to stop trying to keep everyone happy… and MORE!

If you're ready for content creation to feel EASY… and actually enjoy doing it…

… then listening to this episode is your first step!

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same…

To find out if and how you can help your prospect; and if you can, give them the next steps.

In this episode, I'm unpacking the keys to an effective sales call, including:

– The 6 stages you'll need to move a prospect through to get the sale

– What happens if your sales calls lack structure

– Why you think you're bad at sales (and how to change that)

– The 6 keys to a compelling sales call (including ONE massively overlooked characteristic)

– A 5-step framework that you can use TODAY to master selling

If you're ready for consistent clients, then you'll need to master everything in this episode.

Listening (and understanding it) is your first step.

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

The answer to this question might seem obvious. Yes, of course you want to change lives.

But answering "YES" to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand.

In this episode, I'm challenging you to consider:

– Whether your desire to change lives is matched by your desire to master the business side of things

– Whether your conviction is great enough to get you through the hard moments of rejection, disappointment and frustration (that are absolutely inevitable)

– Whether you're being reasonable about your expectations of how quickly things can happen

– Why it's impossible to fully realise you legacy if you aren't willing to play the long game and learn how to market and sell

The answers to some of these hard hitting questions will determine whether you have the conviction needed to become a go-to expert. Ready to get honest about what it takes to be a leader in your field?

Listen to this episode to find out.

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

– An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

– How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

– Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

If you're at a loss as to WHAT type of content you should be sharing as a wellness expert…

And I mean content that moves people into ACTION (i.e. buying from you and not just likes)...

Then this episode is for you. In it, I'm sharing 5 types of content that will help you to:

– Build a reputation as someone who is an EXPERT in their field

– Showcase your knowledge in a way that attracts paying clients (not other experts)

– Create content that connects more deeply

– Leverage client results to attract more of the same

If you're finding content creation a bit of a grind OR what you're currently sharing isn't translating into clients…

Listen to this episode today!

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client…

In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business.

In this episode, Nicola reveals, with refreshing honesty:

– Her journey with money and getting comfortable raising her price

– How she's mastered client delivery through simplification

– Why cognitive reframing as become key to her work as a Nutritionist

– What drove Nicola to build an online business (as a mum of 3 boys)

– And, the advice she'd give to someone starting out today

Through Nicola's two decades of experience, she has become highly sought after as a guide for practitioners who want to improve their understanding of clinical work.

For more information on Nicola's Clinical Support Groups, visit: https://www.nicola-moore.com/practitionersupport

You can also follow Nicola's work here: @nicolamoorenutrition.

You can now watch all episodes, including this one, over on YouTube: www.youtube.com/theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Real trust from your audience (the kind that makes them buy from you) isn't easy to build…

It takes time and it requires you to be someone that is dependable.

In this episode, I'm talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters.

We'll dive into:

– Why consistency matters (and how it translates into sales)

– What happens if you're not consistent (from a trust perspective)

– How to approach consistency if you don't feel like it, and…

– What consistency has to do with authenticity

I want this episode to stretch you, challenge you and get you digging deep.

Because that's what it takes to build a profitable online business as a health or wellness practitioner.

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Also, here's the link to The Slight Edge by Jeff Olson

What if you stopped worrying about giving away your best ideas and instead, embraced it?

In this episode, my guest Sarah Almond-Bushell, a specialist paediatric dietitian with 25+ years of experience, explains why she's opted to share as much value as possible with her audience (for FREE!) and how it's turned her expertise into an extremely profitable business.

Sarah shares a candid look behind the scenes of her successful online business, as we explore:

– Sarah's willingness to learn about and master business

– Her first online course launch (and why nobody bought it)

– The role of SEO in catapulting her business forward

– Why she doesn't worry about giving away her best ideas for free

– How and why she decided to get good at selling

– And, the critical investments she's made in her business along the way

If you dream of building a multi-6 figure online business as a wellness expert or health practitioner – then this episode is going to SHOW you that it's possible.

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Also, check out our business short courses for wellness experts here.

To use your name OR not to? That is the question!

I've been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN'T use their own names to build a brand.

If you're stuck on what to name your business, are fearful about putting your own name out there, or aren't sure what is important to consider – then this episode is for you.

I'm going to help you to:

- See the pros and cons of brand name vs personal name

- Share a real example of an industry experts with millions of followers who wished she'd done it differently

- Help you to see WHY you're hesitant about your decision

- And, give you my (road-tested) recommendation on the best approach

By the end of this episode you'll be confident that you can move forward in the most aligned AND commercially savvy way for you and your business.

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.

Everyone says to be visible… but you show up, share great content and NOTHING happens.

If you're in that disillusioned state, wondering if the algorithm is for you or against you… or whether you're really cut out for this… then this episode is for you.

I'm teaching you:

- Why your current content is better suited to your colleagues than your ideal client

- The disconnect between what you know about your ideal client and what they know about themselves

- What your ideal client REALLY needs from you right now

- And, the two critical questions that – once answered – will skyrocket your engagement

This knowledge is going to enable you to create a deeper connection with those that need you, than you ever have before.

Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert

AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…

Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.

In this (FREE!) course, you'll learn:

➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert

➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!)

➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Get instant access now.