The Profitable Wellness Expert

It probably doesn't sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty "woo woo".

She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking.

Upon meeting her for the first time, I remember feeling as if she could see into my soul.

In today's episode of EXPERTS (and 8 years on), Jody and I are diving headfirst into the business journey she's taken since.

We talk about:

• How much pressure Jody felt when she got signed by Deliciously Ella's publisher, to be "the next big thing"

• What it feels like when you're building a business that people don't really understand

• The value of working with clients 1:1 in shaping your sense of purpose, confidence and reputation

• How your Human Design and self-discovery can actually shed massive light on how you should be doing business…

• And, a whole lot more.

Listening to this episode might feel like a dinner party that you've been invited to… as Jody and I catch up like old friends.

Take a seat at the table, we're so happy to have you with us.

>>> BTW, are you a wellness expert building an online business?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

AND – if you know you're ready to take action and want a simple, laser-focused growth plan (that'll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.

It's a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It's an application-only program that can take you from 6 to 7 figures.

If any of this sounds like you, and you're ready to find out more – visit www.beyondseven.com.

HUMAN DESIGN with Jody Shield

Also, if you're curious about your Human Design chart and how it might give you clarity on your business strategy – you can schedule a session with Jody here:

https://jodyshield.co.uk/product/humandesigncall/

A very normal fear for many wellness experts is that you'll say the wrong thing, and end up being another victim of "cancel culture".

It's a very real fear, and one many of my most successful clients have had to live through.

In the case of today's guest, it was other industry professionals who intentionally reported her to the governing board!

My guest is leading UK Dietitian Nichola Ludlam-Raine. She regularly appears on BBC TV and other leading media outlets… deeply respected as an authority in her field.

Nic has worked in the NHS for 13 years, has been published in the Journal of Human Nutrition & Dietetics, and has built a significant, loyal online following across multiple platforms.

In this episode, Nic gets candid about her business journey and career, sharing:

• How she overcame negativity and attacks from industry colleagues to build greater resilience and confidence in her work

• How to show up and be visible despite the fear of being cancelled

• How to get media opportunities as an expert in wellness

• Why it's so important to lay strong foundations with client and patient work;

• And how consistency and hard work have made 10 years of effort look like a walk in the park!

This episode is incredibly inspiring.

As always, please take a moment (if you liked it) to rate and review EXPERTS. I'd be so grateful.

>>> BTW, are you a wellness expert building an online business?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

AND – if you know you're ready to take action and want a simple, laser-focused growth plan (that'll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.

It's a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It's an application-only program that can take you from 6 to 7 figures.

If any of this sounds like you, and you're ready to find out more – visit www.beyondseven.com.

"Working 1:1 just isn't sustainable"... I'm sure you've heard it before.

But here's the thing… What I'm realising more and more, is that sometimes this statement is being misinterpreted.

You see… 1:1 rarely is sustainable… But for SO many reasons, it's also really, really important.

In today's episode of EXPERTS, I'm giving this statement a bit more context.

You'll hear me talk about:

• Why working with clients 1:1 is critical to help you build confidence, demand for your expertise, and a strong reputation
• What the negative feedback about 1:1 client work really means
• When to focus on building strong foundations in your business scaling up…
• And, why the right strategy at the wrong time, is actually the wrong strategy.

This is probably one of the most important episodes I've recorded so far.

It's speaking to the unique nuances of building an expert business in wellness (as opposed to in other industry sectors)...

And it's a must listen for you if you want to build a business that lasts.

>>> BTW, are you a wellness expert building an online business?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

AND – if you know you're ready to take action and want a simple, laser-focused growth plan (that'll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.

It's a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It's an application-only program that can take you from 6 to 7 figures.

If any of this sounds like you, and you're ready to find out more – visit www.beyondseven.com.

This week's guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine.

Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business.

With an extraordinary client roster that includes Vodafone, Tiktok, Starbucks, HSBC, Deloitte and more – Heather has built an expert business that truly works for her, rather than the other way around.

In this episode, we dive into:

• How Heather's confidence in the value of what she shares has grown through action
• The fear Heather experienced around personal branding (and what she did to avoid it!)
• Why it's so important to find marketing strategies that work for the business and for you
• Growing an expert business without being on Instagram (ever!)
• The power of habits for both your clients' success and your own…

Having the best intentions when it comes to growing a business, just isn't good enough. This episode shines a light on the power of habits to drive momentum and results – and it's insightful for you as a fellow expert in wellness, and an ambitious business owner.

Prepare yourself for Heather's mind-blowing insights.

And as always, please do take a moment (if you liked it) to rate and review this episode. I really appreciate it.

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

AND – if you know you're ready to take action and want a simple, laser-focused growth plan (that'll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.

It's a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It's an application-only program that can take you from 6 to 7 figures.

If any of this sounds like you, and you're ready to find out more – visit www.beyondseven.com.

In this week's episode of EXPERTS, I welcome my first guest in a little while.

Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches.

But it hasn't always been sunny island living and happy days.

In this episode, we unpack Lydia's business journey and dive into:

• How she picked herself back up when her first membership offering failed
• The grassroots strategies she used to get started and get clients
• Why she invested in herself before she was ready (and how that catalysed massive growth)
• The moment where she realised that her business wasn't scalable

This episode is for you if you're a big fan of breaking the rules when it comes to business AND if you want reassurance from a super successful expert that it's OK to trust your gut.

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

AND – if you know you're ready to take action and want a simple, laser-focused growth plan (that'll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.

It's a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It's an application-only program that can take you from 6 to 7 figures.

If any of this sounds like you, and you're ready to find out more – visit www.beyondseven.com.

The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing.

There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them.

We're talking about why experts need to:

• Stop deviating from a clear, simple, laser-focused business model and getting distracted by "shiney object syndrome"; and why most experts end up frustrated by lack of results;
• Commit to mastery of one, focused customer journey from start to finish and master that first –– before adding complex layers, additional products and content channels to the mix.
• Understand what it really takes to create passive income and why this concept as become an elusive mirage that expert seem to be chasing, but never truly achieving!

This episode is for you if you feel like you simply cannot step away from your business without it crumbling around you.

It's an important conversation and we're here to have it with you, and to guide you on what the next steps are if it resonates.

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

AND – if you know you're ready to take action and want a simple, laser-focused growth plan (that'll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.

It's a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It's an application-only program that can take you from 6 to 7 figures.

If any of this sounds like you, and you're ready to find out more – visit www.beyondseven.com.

The landscape for experts in the wellness industry is changing.

These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise!

In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness.

We're talking about:

• Why the proliferation of influencer-type experts in wellness is both a blessing and a curse for you
• How to leverage your client-results and accolades to cut through the noise
• When the pursuit of mass market volume becomes exhausting and how to approach it differently
• Why so many experts are distracted from the most meaningful work they set out to do (and what to do about it!)
• What the boldest experts we work with, are doing differently when it comes to positioning themselves as experts

When it comes to industry trends, knowledge is power. More than that, it's the key to survival.

I can't wait for you to listen.

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years.

You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven.

We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched timings, ultimately led us to our greatest achievements and creations together.

You'll get an insight into:➤ Why life is working out for you, even when it feels like it isn't➤ How to hold the faith when your business is exhausting you➤ What it means to take bold steps and pivot (despite things appearing to be successful)➤ When to hold on, and when to let go… We're also sharing more about our vision for Beyond Seven, and how our greatest challenges over the last two years, have become the catalyst for immense personal and professional growth – resulting in the creation of our best work yet.

I can't wait to for you to listen.

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors.

In this episode, I'm sharing some of the honest conversations I had with myself that catalysed this decision, and helped me to take big, uncomfortable action.

I'm talking about:

➤ Why your entrepreneurial identity is sometimes hard to change

➤ What to do when your motivation wanes

➤ How life looks for me post-pandemic and why normalising that helped me move forward

➤ Reminding myself that starting a business is meant to be the best decision I ever made

➤ The power of, and place for, selfish moments in business

➤ The changing industry landscape for experts in wellness

This conversation then leads very nicely on to me sharing more about my next chapter, Beyond Seven. It's a brand and business that we've quietly been building in 2022 and will more officially launch in 2023.

I can't wait to share more.

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.

After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making.

In this episode I'm opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far…

And why it has concluded with my exit from the business I founded 8 years ago.

It's official – Welltodo is now part of Fitt Insider.

In this honest conversation, I am sharing:

➤ Why and how I started Welltodo

➤ When I first knew I wanted to exit

➤ The cost of deliberating (and why I advocate for fast decision-making)

➤ How the pandemic changed my priorities in a big way

➤ The penny dropping moment that became a catalyst for this big move (it may surprise you!)

Are you an expert or coach building a business in the wellness industry?

Get FREE access to my guide: "Elevate Your Prices" which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.