The Profluence Pod 🌐

The Profluence Pod 🌐

By Andrew PetcashSports
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The Profluence Pod 🌐 episodes

  • #9: Paul Anton - CEO, Co-Founder Huupe | AI x Basketball | First “smart” hoop | 8-Year entrepreneurial journey | China’s growing suburbs | Creating buzz with $0 in marketing spend | Futuristic Sports

    Paul Anton is building Huupe, the world’s first smart basketball hoop - merging technology, gaming, and sports training.

    Prior to Huupe, Anton built two companies (1 of which was acquired). Huupe recently raised $5M including investments from several NBA players such as Trevor Booker and Thaddeus Young.

    Chapters:

    (00:00) Introduction

    (02:17) Paul Anton’s entrepreneur journey

    (03:50) Why a smart basketball hoop?

    (06:10) $3B basketball backboard market

    (08:25) Creating a buzz with $0 in marketing

    (11:05) China’s growing suburbs and basketball market

    (13:58) Getting investors (including NBA players)

    (15:30) Future of basketball

    (17:10) What it takes to make a smart basketball hoop

    (18:50) AI x sports

    (21:10) Recruiting + NIL using Huupe

    .

    Paul Anton links:

    Twitter: https://twitter.com/manyyearstime

    LinkedIn: https://www.linkedin.com/in/paul-anton-384b0799/

    Website: https://huupe.com/

    .

    Andrew Petcash links:

    🏠 Website: https://profluence.com

    ✉️ Newsletter: https://www.petcashpost.com

    🎙 Podcast: https://anchor.fm/andrewpetcash

    🐣 Twitter: https://twitter.com/andrewpetcash

    📸 Instagram: https://instagram.com/andrewpetcash

    💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

    🕺 TikTok: https://www.tiktok.com/@andrewpetcash

    🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

    .

    Thanks for listening!

    24 min
  • Weekly Roundup: Business of Athletes, Sports, & NIL (January 1-15th)
    (0:40) - Feel good stories
    • Florida State offensive lineman Dillan Gibbons has raised over $500,000 through NIL for his charity "Big Man, Big Heart."
    • Damar Hamlin’s charity hits $8.8M in donations.
      • (2:10) - Business of Athletes
      • Michael Phelps, Odell Beckham Jr, Jeremy Lin, & more invest in Major League Pickleball (MLP).
      • Alex Rodriguez has exercised his option alongside Marc Lore to buy a second 20% stake in the Minnesota Timberwolves and Lynx.
      • Blake Griffin, Joe Burrow, Khris Middleton, Kemba Walker, Anders Lee, and 20+ pro athletes are buying $5M in Iowa farmland.
      • Patrick Mahomes has acquired an ownership stake in the women’s soccer team, Kansas City Current.
      • WNBA star Lisa Leslie has joined the ownership team at Jelenew, a women’s cycling brand.
        • (5:45) - Name, Image, and Likeness
        • Tiger Woods's son, Charlie Woods, will not be eligible for NIL money under Florida law should he attend high school there (currently in 8th grade).
        • NIL Collectives, such as at Michigan, are raising funds to help pay athletes to return to their schools.
        • NC State cornerback, Shyheim Battle, became the first athlete to ever sign an equity deal with Obsesh, an all-in-one athlete engagement platform.
        • Florida’s $13 million NIL deal with 5-star football recruit Jaden Rashada may head to the courtroom.
          • (09:35) - Future of Sports
          • 32 Equity, the NFL’s venture fund, invested in upstart apparel and footwear brand NOBULL.
          • The Professional Triathletes Organisation (PTO) has completed a $30 million Series B funding round led by Divergent Investments.
          • Runna, a coaching app for runners, has raised $2.3M in funding.
          • East Asia Super League (EASL) has secured US$40 million in its Series C fundraising round.
          • Clive Mayhew has invested $1.2 million to launch Play Today, a web3 golf company.
          • Teamworks, a sports management SaaS, has acquired 4 new companies: Smartabase, Retain, Grafted, and NextPlay.
            • 15 min
          • #8: Steven Farag - CEO, Founder Campus Ink | Entrepreneurship + NIL | Sports apparel business | How much money athletes are making | Getting Mark Cuban to Invest | Future of sports

            Steven Farag is building Campus Ink, a merch platform at the center of NIL and college athletics.

            In 2022, Campus Ink raised several million dollars (including an investment from Mark Cuban) and scaled to over 30 employees and 13 Universities.

            Chapters:

            (00:00) Introduction

            (01:30) From creating merch to building Campus Ink

            (02:35) How Steven got Mark Cuban to invest

            (04:40) Experience being on the show “My First Million”

            (06:30) Hardest thing about the apparel business

            (09:20) NIL and his experience with making athletes money

            (14:50) How Universities are handling NIL

            (18:25) Myths in NIL and college sports

            (20:00) Entrepreneurship through NIL

            (24:45) Collectives and paying college athletes

            (27:25) Initiatives for Campus Ink over the next year

            (29:00) Where is the sports market headed in 2023

            .

            Steven Farag links:

            Twitter: https://twitter.com/stevenfarag

            LinkedIn: https://www.linkedin.com/in/faragsteven/

            Website: https://campus.ink/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            31 min
          • #7: Porter Grieve - CEO, Co-Founder Mercury | Athlete-driven media | Reimagining the fan experience in sports | Blockchain technology and Web3’s impact | NIL and sports tech trends

            Porter Grieve is building Mercury, a collegiate fan experience platform built on the bedrock of blockchain technology that uses athlete-driven media as its main marketing tool. 

            Prior to Mercury, Grieve spent several years at the soccer club, AS Roma.

            Chapters:

            (00:00) Introduction

            (03:20) Creating fan experiences and Mercury’s agenda

            (07:10) Merging the worlds of Web2 and Web3

            (09:30) Where is blockchain technology headed?

            (13:10) Communicating innovative tech to athletic departments

            (15:00) Building a media company first, paid products second

            (17:25) The power of owned media and AS Roma’s tricks

            (22:30) Where is NIL headed over the next 5 years?

            (25:30) How Porter raised $7.5M in a bad market

            (28:35) Sports Tech trends over the next year


            Porter Grieve links:

            Twitter: https://twitter.com/portergrieve

            LinkedIn: https://www.linkedin.com/in/porter-g-9a4b8374/

            Website: https://teammercury.io/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            33 min
          • #6: Ryan Girardot - CEO, Co-Founder Cerebro Sports | Importance of data in sports | Why Mark Cuban invested | Objective vs. Subjective scouting | Using SME’s + co-founders to build a business

            Ryan Girardot is an exited founder now building in the youth basketball space. Cerebro Sports is a Mark Cuban company using data analytics to provide deep insights for the main entities in sports.

            .

            Chapters:

            (00:00) Introduction

            (03:00) Basketball data analytics & Cerebro Sports

            (06:25) How he got Mark Cuban to invest

            (08:35) Growth since Mark Cuban joined

            (11:00) How to reach customers in youth sports

            (14:50) Pro players that went unnoticed because of no data

            (20:05) Applying their C-RAM score to all sports

            (23:15) Using subject matter experts to grow a business

            (26:05) Why Ryan believes in having many co-founders

            (28:50) Where sports are headed in the future

            .

            Ryan Girardot links:

            Twitter: https://twitter.com/rmgbuilds

            LinkedIn: https://www.linkedin.com/in/ryan-girardot/

            Website: https://www.cerebrosports.com/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            34 min
          • #5: Jacob Turner - MLB Player, Founder JL Strategic Wealth | The business of athletes | $5.5M contract at 18 years old | Every company is a media company | Money tips & advice

            Jacob Turner was the 9th pick in the 2009 MLB draft and played professional baseball for over a decade.  He is now building JL Strategic Wealth, a financial management firm for high-net-worth entrepreneurs and athletes. They work with several notable clients including MLB all-stars who made over 9 figures in earnings. 

            In this podcast, we talk about the business side of being an athlete, some cool stories from his playing days, why everyone should be posting content, and why the tax code is literally built for ownership to create wealth. 

            .

            Chapters:

            (00:00) Introduction

            (02:00) Signing a $5.5M contract at 18 years old

            (03:50) How’s he helping younger athletes today

            (05:45) Traps to avoid when you fall into money + NIL

            (09:05) His worst purchase as an athlete

            (10:40) The rise of athletes as business moguls

            (14:40) His biggest regret + advice on how we can ALL avoid it

            (16:45) Every business is a media business (content arbitrage)

            (21:00) Athletes as investors + why everyone should own equity

            (24:25) Where sports are headed in the future

            .
            Jacob Turner links:

            Twitter: https://twitter.com/TheSuddenWealth

            LinkedIn: https://www.linkedin.com/in/thesuddenwealth/

            Website: https://jlswealth.com/our-team/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            30 min
          • #4: Roy Daneman, Co-Founder Strikeco | Why Israel dominates sports tech | Lionel Messi vs. Maradona in Business | AI's impact on sports | If Esports will one day replace physical sports

            Roy Daneman is a repeat entrepreneur who is now building an AI-infused sports training equipment company, Strikeco.

            In this podcast, we talk about AI, why now is the time to build in sports, esports vs physical sports, Israel's success in sports technology, and his family's relationship with one of the greatest soccer players of all time...Diego Maradona. 

            Chapters:

            (00:00) Introduction

            (02:05) Why is Israel a top sports tech region in the world?

            (04:40) Where sports technology is headed over the next 5 years

            (05:30) Artificial Intelligence’s influence on sports

            (06:40) Virtual "Coaching" in athletics (and the mirror analogy)

            (09:15) Could esports overtake physical sports?

            (12:15) Will trainers/coaches become fully digital over time?

            (14:30) Relationship with Argentinan soccer legend Diego Maradona

            (20:55) Star players like Lionel Messi and their influence on business

            (24:20) Sports tech is what fitness was 3 years ago

            .

            Roy Daneman links:

            LinkedIn: https://www.linkedin.com/in/roydaneman/

            Website: https://strikeco.io/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            28 min
          • #3: Nick Esayian - CEO of LIGHT Helmets | D2C & future of sports | NILs impact on equipment companies | Politics in helmets | Why protective headwear should be lighter | GTM for complex products

            Nick Esayian is a repeat entrepreneur, founder, and former race car driver who is now building a protective headwear company, LIGHT Helmets, which believes “light” helmets are more protective than “heavy” helmets.

            .

            Chapters:

            (00:00) Introduction

            (02:40) Helmet space in sports + LIGHT Helmets

            (06:35) Testing labs for football helmets (and NFL)

            (10:55) Why should helmets be lighter (not heavier)?

            (14:55) How big is the market for protective headwear?

            (19:30) NIL - how are they using it to promote their product?

            (24:55) Thoughts on giving equity to athletes (partner vs endorser)

            (26:45) Aaron Rodgers helmet debacle at VICIS

            (32:15) Balancing aesthetics vs. quality in equipment products

            (35:20) GTM strategy for complex products (especially helmets)

            (40:25) Where is sports headed in the future - D2C more invasive

            .

            Nicholas Esayian links:

            LinkedIn: https://www.linkedin.com/in/esayian/

            Website: https://lighthelmets.com/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            45 min
          • Weekly Roundup: Business of Athletes, Sports, & NIL (December 11-17)

            Chapters:

            (00:25) Feel Good Stories

            (1:35) Business of Athletes

            (7:00) NIL/College Sports

            (10:25) Future of Sports


            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            13 min
          • #2: Jason Syversen - Founder of Sportsvisio, GP 10X VC | How AI will impact athletics | Generalists vs. Specialists | Why Now is the time to build in sports | Using AI to assist in scaling a business

            Jason Syversen is an entrepreneur, investor, and philanthropist who is now building an artificial intelligence (AI) company in sports.

            Sportsvisio automatically captures highlights and stats from sporting events.

            In this podcast, we talk about AI, why he decided to build a company in sports, the differences between founding/investing in companies, and the future of Sportsvisio.

            .

            Chapters:

            (00:00) Introduction

            (02:55) Why is now the time to build in sports?

            (04:10) Background on Sportsvisio

            (06:20) Overview of AI x Sports market

            (09:55) How their AI software works

            (13:45) Explaining AI to a 5-year-old

            (20:15) Using AI to assist in business building

            (22:10) How Jason hires the most intelligent people

            (25:30) Sports video software market size

            (29:15) Importance of CAC to LTV

            (32:00) Generalists vs specialists

            (35:00) Next 5 years for Jason and Sportsvisio

            .

            Jason Syversen links:

            Twitter: https://twitter.com/jsyversen

            LinkedIn: https://www.linkedin.com/in/jsyversen/

            CEO: https://sportsvisio.com/

            GP: https://www.10xvp.com/

            .

            Andrew Petcash links:

            🏠 Website: https://profluence.com

            ✉️ Newsletter: https://www.petcashpost.com

            🎙 Podcast: https://anchor.fm/andrewpetcash

            🐣 Twitter: https://twitter.com/andrewpetcash

            📸 Instagram: https://instagram.com/andrewpetcash

            💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

            🕺 TikTok: https://www.tiktok.com/@andrewpetcash

            🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

            .

            Thanks for listening!

            40 min

          About The Profluence Pod 🌐

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          Insightful convos with the founders, operators, and investors transforming the future of sports.

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