Nick Esayian is a repeat entrepreneur, founder, and former race car driver who is now building a protective headwear company, LIGHT Helmets, which believes “light” helmets are more protective than “heavy” helmets.
.
Chapters:
(00:00) Introduction
(02:40) Helmet space in sports + LIGHT Helmets
(06:35) Testing labs for football helmets (and NFL)
(10:55) Why should helmets be lighter (not heavier)?
(14:55) How big is the market for protective headwear?
(19:30) NIL - how are they using it to promote their product?
(24:55) Thoughts on giving equity to athletes (partner vs endorser)
(26:45) Aaron Rodgers helmet debacle at VICIS
(32:15) Balancing aesthetics vs. quality in equipment products
(35:20) GTM strategy for complex products (especially helmets)
(40:25) Where is sports headed in the future - D2C more invasive
.
Nicholas Esayian links:
LinkedIn: https://www.linkedin.com/in/esayian/
Website: https://lighthelmets.com/
.
Andrew Petcash links:
🏠 Website: https://profluence.com
✉️ Newsletter: https://www.petcashpost.com
🎙 Podcast: https://anchor.fm/andrewpetcash
🐣 Twitter: https://twitter.com/andrewpetcash
📸 Instagram: https://instagram.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
🕺 TikTok: https://www.tiktok.com/@andrewpetcash
🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
View all episodes
By Andrew Petcash
4.6
1919 ratings
Nick Esayian is a repeat entrepreneur, founder, and former race car driver who is now building a protective headwear company, LIGHT Helmets, which believes “light” helmets are more protective than “heavy” helmets.
.
Chapters:
(00:00) Introduction
(02:40) Helmet space in sports + LIGHT Helmets
(06:35) Testing labs for football helmets (and NFL)
(10:55) Why should helmets be lighter (not heavier)?
(14:55) How big is the market for protective headwear?
(19:30) NIL - how are they using it to promote their product?
(24:55) Thoughts on giving equity to athletes (partner vs endorser)
(26:45) Aaron Rodgers helmet debacle at VICIS
(32:15) Balancing aesthetics vs. quality in equipment products
(35:20) GTM strategy for complex products (especially helmets)
(40:25) Where is sports headed in the future - D2C more invasive
.
Nicholas Esayian links:
LinkedIn: https://www.linkedin.com/in/esayian/
Website: https://lighthelmets.com/
.
Andrew Petcash links:
🏠 Website: https://profluence.com
✉️ Newsletter: https://www.petcashpost.com
🎙 Podcast: https://anchor.fm/andrewpetcash
🐣 Twitter: https://twitter.com/andrewpetcash
📸 Instagram: https://instagram.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
🕺 TikTok: https://www.tiktok.com/@andrewpetcash
🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
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