In this episode, Scott Salkin talks about scalable demand generation tactics, including early-stage demand gen. He details how to get started with implementing demand generation tactics, how to scale them, and what you should do if your performance starts to plateau. He also shares his thoughts on category creation and Pulse, the conference his company started and grew from 500 to 6,000 attendees.

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In this episode, Alex Yakubov talks about how to thrive during an acquisition, shedding light on the reality of the acquisition process. Having lived through multiple acquisitions during her career, she shares insight into some of the first things you need to do as a manager or executive during an acquisition, along with her top tips and advice on living through the chaos of an acquisition.

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In this episode, Mackenzie Bushy discusses virtual sales and their ability to revolutionize the customer experience. She details her research, leaving us with valuable insights on enhancing UX designs for customers. She also suggests how we could benefit from the strategy in the coming times and the challenges we need to overcome.

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In this episode, Meem Ahsan talks about the evolution of Auto-ML and its significance in the technology industry today. Regardless of it scoring great on the time, speed, and assets fronts, Auto-ML has its set of difficulties that makes data scientists indispensable in the technological sector presently. Meem details the pros and cons of the process, explaining why it could be an essential productivity hack for professionals working in data science.

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In this episode, Tamara Yarovoy talks about how to use creative incentives to fuel engagement in your business. She first breaks down what incentives and engagement are, then highlights stories and lessons she’s learned from using creative incentives to fuel engagement. Tamara also shares her candid thoughts on ABM technology in 2021 and gives great advice for marketers interested in pursuing ABM and customer incentives more.

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In this episode, Biswarup Bhattacharjee talks about what is the 3Ds in the 3D framework of sales coaching. He also shares his journey into becoming a sales enablement leader and his passion for podcasting.

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In this episode, Eric Carino talks about his framework for storytelling for executives, breaking down the importance of storytelling in business and offering his best advice for advancing to the senior executive level.

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In this episode, Sandy Carter talks about the life of a data-driven super executive, highlighting how data helps executives with digital transformation and innovation in 2021 and beyond. Sandy talks about the state of data in 2021, how COVID has changed the way companies are using data, and the roles of data scientists and partners in digital transformation. Plus, she shares her thoughts on what it takes for an early stage VP to become a senior VP, along with the requirements and boundaries you should have when mentoring someone.

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In this episode, Leslie Alore talks about the basics of precision marketing, detailing why she thinks precision marketing will be adopted industry-wide in the future. Leslie also shares her candid thoughts on the past, present, and future of B2B and B2C marketing, how to effectively scale precision marketing and the importance of incorporating data science into your marketing strategy.

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In this episode, Sahil Soni details the future of ads. He explains the five pillars upon which advertising would be dependent in the future and how to make the best out of it. Sahil breaks down complicated marketing concepts into easy-to-understand bite-sized learnings, so anyone listening can have a smooth experience putting them into practice!

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