In this episode, Steve Rodenberg shares insights on Competitive intelligence. We talk about the difference between competitive intelligence and market intelligence and understand the strategic and tactical role it plays in a company. Steve walks us through the different use-cases for it and shares his 7 Steps to build a successful competitive intelligence program.

If you have questions related to competitive intelligence you can reach out to Steve on LinkedIn.

Subscribe to our podcast and follow us on LinkedIn to get updates on the latest episodes.

In this episode Liz Kokoska, Sr. Director of Demand Generation at Okta, joins us to discuss creating teams and departmental alignment, pivoting to virtual events in the wake of COVID-19, and offers advice for anyone else looking to take the plunge into virtual events as she has and making it really work.

Liz shares some great tips for marketers to make their next virtual events work.

Contact Liz on LinkedIn

In this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights, and sales enablement initiatives.

Contact Stephanie White to learn more about such best practices.

In this episode, Bill Kent, a Senior Strategist at Bonfire Marketing, talks about how the current MQL model has flaws and it doesn't help salespeople succeed. He walks us through his approach of 'Going Beyond MQLs' to improve the quality of leads going to sales.

You can contact Bill regarding this topic | LinkedIn.

On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia. Scott also summarises the biggest differences in dealing with the Americas and dealing with the Asia-Pacific region and how you might need a couple of playbooks for each country you’re dealing with.

LinkedIn | Email

On this unscripted episode of Sunny Side Up podcast, Deanna Ransom, a senior marketing leader and woman of color discusses recent events in the context of her corporate career and marketing practices. This episode explores various themes surrounding the #BlackLivesMatter movement which is broadening worldwide. Deanna concludes by citing marketing as a unique way of listening, understanding, and engaging with the audience. And that, by addressing difficult conversations in marketing, we achieve meaningful change in people’s mentality and broader society.

In this episode, Oscar Collingwood-Smith from MindTickle shares some creative strategies that can help Sales professional prospect better and provide more value to existing customers.

In this episode, Piyanka Jain an expert on data science, AI, and machine learning shares her insights on how companies can leverage data to stay profitable and how marketing and sales can fill the demand gap due to COVID-19 crisis.

Learn the importance of having an amazing Sales Tech Stack for driving success for Sales teams.

About Tyler

Tyler is a passionate Marketing Leader with 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He also reserves a passion for customer-centric problem solving, creative storytelling, and data-driven marketing