In this episode, I explore the challenges of "shiny object syndrome", particularly in the context of creative projects. I share my personal experience of being drawn to a new play commission while nearing completion of my novella. I'll delve into the psychological aspects of creativity, the allure of new projects, and practical strategies to maintain focus and commitment to ongoing work, emphasising the importance of self-regulation, intrinsic motivation, and delayed gratification in overcoming distractions and achieving long-term creative goals.