Dive into "The Psychology of Choice" in this episode where we examine why many agents present a variety of products, allowing clients to choose what seems best for them. This strategy can empower clients and reduce liability for the agent, but it might also diminish the client's perception of the agent's expertise and the value they add. We explore how agents can offer choice without these downsides, emphasizing the importance of thorough fact-finding. Learn how asking the right questions, much like a skilled car salesperson, can guide clients to make informed decisions while still feeling in control of their financial future.