In this week’s episode of MSL Talk, we dive into a major pillar of Medical Affairs that is often misunderstood and overlooked... publications. And for the first time on the show, we’re breaking it all down with an expert who lives and breathes this world.

My guest, Jolan Rosenthal, is the Executive Director of Publications at Mirum Pharmaceuticals and a 20+ year industry veteran. We explore:

- Why publications are essential to credibility, transparency, and scientific exchange

- How MSL insights directly influence publication strategy

- How publications enhance KOL engagement and support field medical impact

- Career pathways: how MSLs can transition into pubs, med comms, training, or strategic roles

- Common misconceptions about the publication process

- The role of AI today and what the future may look like in the publications landscape

(0:00) Introduction and guest Jolan's background

(1:34) Welcome to new listeners and MSL Talk overview

(2:35) Role of publications in medical affairs

(6:52) MSL insights on publications

(9:16) MSL career paths in publications

(14:41) Overview of publication types in medical affairs

(19:51) KOL engagement and publications

(22:26) Misconceptions in the publication process

(25:11) AI's impact on publications and ethics

(28:09) Journals and AI: Policies and hallucination risks

(29:14) AI at medical congresses and Tom's book-writing experience

(32:07) Closing remarks and thanks to Jolan and audience