B2B marketers have to make a thousand little decisions every day on the road to success. Understanding that path becomes easier with the right tools and right guides to get you there. Today we chatted with co-founder of Dreamdata.io, Steffen Hedebrandt, about key lessons we’ve learned along our B2B marketing journey.

When is it time to break up? At a certain point a relationship has reached it’s conclusion and there’s a right way and wrong way to end it. Mary and Aaron breakdown this age ole question in regard to their experiences working in-house and at agencies including when do you know a client/agency is not a best fit and what is the best way to offboard client relationships.

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions and executions that performance marketers face in their day-to-day executions. In this third installment, Aaron and Kevin discuss everything LinkedIn Ads.

Those who tell their story, get their story retold. Marketers can not control everything, but they can control the narrative and messaging they share with their customers. Aaron, Mary and James discuss strategic narratives including what it is, how marketers should use it, and why narratives matter most to your customers.

What’s the impact of A.I. generated content on marketing strategy and execution? Aaron, Mary and James sit down to discuss a prevalent topic with outsized ramifications. Perhaps there is none. The hosts break it all down and offer their own point of views.

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions and executions that performance marketers face in their day-to-day executions. In this second installment, Aaron and Kevin discuss capturing demand vs creating demand.

What you do or do not do early in your marketing career can have a considerable impact. On today’s episode, Aren Buresh, Thinker & Strategist at Gorilla 76, discusses the "why not approach" for professional development and growth. The hosts and their guest share experiences in their careers where saying yes helped them level up their marketing.

Hosts Mary and Aaron jump into the theoretical to ask the thought-provoking question: how does the physical and digital world impact our marketing strategy and execution? In this light-hearted discussion, Mary and Aaron specifically discuss how buyers buy today and where they spend their time. Perhaps that is in the digital world. Perhaps that is in the physical world. You can tune in to find out more.

You may have heard a debate about whether a marketer should be an artist, scientist, or mathematician. But what should a marketing team be? Mary, Aaron, and James discuss if a marketing team should aim to be a factory or a laboratory. They explain how your marketing strategy can win if the goal is output based versus hypothesis based. Each host adds their point of view working at agencies and in-house where these approaches have been adopted.

Leanne Dow-Weimer, host of Markigy: The Science of Marketing Strategy, joins Mary, Aaron and James to discuss how science and marketing come together. Leanne shares the history of her podcast and even breaks down her non-linear path to becoming a marketer. We also bring up the LinkedIn Echo Chamber and how it all brought us together on this very recording.