In 2023, most marketers will hear this phrase: “do more with less.” In fact, this is a phrase most marketers have listened to throughout their careers. Mary, Aaron, and James sit down to discuss what this actually means. Can you act on it? How does this make a marketing team feel? What is the human and emotional cost? Listen to find out more.

Hello listeners. Aaron is here to discuss a new format on The Purposeful Marketing Podcast. Once a month, we invite Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to discuss the most complex challenges, questions, and executions that performance marketers face in their day-to-day executions. In this first installment, Aaron and Kevin start with the ultimate question: “ What the heck is a performance marketer?”

In life as a marketer, there’s only so much in your control. In today’s episode, we opened up a space to conduct some marketing therapy. Mary, James and Aaron discuss how you can respond to what is and what isn’t in your control.  

Today we are reaching into our vault to publish an episode from the cutting room floor. Enjoy this bonus episode of The Purposeful Marketing Podcast!

On today’s episode, we’ve invited a friend of the program Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to chat about his personal TikTok journey, where he grew from 0 followers to over 70,000 in 2 years.  We break down the history of TikTok as a platform, what unique app features drive audience growth, and what the B2B industry can actively do on TikTok to grow its brand.

The philosophers in James and me know that sometimes the simplest answer is usually the correct one. But in marketing, we are often faced with building a complex GTM marketing strategy.  Mary, James, and Aaron put their brains together to discuss the reasons why a marketing strategy is over complicated and actionable ways on how to make it simple.

If you’ve worked as an in-house marketer, then you’ve probably never worked with a project manager. Project management is a crucial function in making sure the why gets executed as the what, how and when. In this episode, we brought in our favorite project manager to drop some knowledge on project management best practices, the theories behind them, and how you can put them into practice.

Mary has been creating TikTok content and evaluating her results. Aaron has been delving into TikTok experiments with clients. James has never downloaded the app. All three discuss the platform’s potential as a B2B content distribution channel.

The end of the year is wrapping up and now it’s time to show your work. Mary and Aaron reported on their thoughts about reporting including how to think about metrics and dashboards, what are the best reports to show marketing success for your fiscal year, and asking the tough questions about data and how best to tell the story.

The way customers buy is evolving. Therefore, marketing should too. However…is marketing strategy and tactics evolving fast enough? Mary, Aaron and James breakdown how even common marketing terminology can keep you stuck in the past while your customers make buying decisions with the future in mind.