The short answer is never.  Mary, Aaron, and James tackle a lofty topic and idea that impacts many marketers. At what points in your day-to-day are you faced with confronting the truth and what scenarios occur when you're faced with confronting a lie? Listen to find out more!

James and Aaron tackle the topic of redistribution in Mary’s absence. They talk through why it’s valuable, what it looks like when it goes wrong, and how to get a redistribution engine humming.

What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both?

If you’re active on LinkedIn, then you’ve seen the noise about customer research over the last couple years. The fact is getting close to your customers will make you a more successful marketer. But is it that easy? Aaron, Mary and James discuss how to get started, how to conduct customer interviews, what you do with the research and how you apply it tactically to your marketing efforts.

If we could have it our way, it would be sunshine and rainbows everyday. However, in your marketing role, that is not always the case. Today we discuss how to address negativity in your workplace and on the channels you spend your time to build your personal brand including social media. Aaron, Mary and James put their positive spin on this challenging discussion.

The act of clocking on and off forms the bedrock of work-life balance. When you’re punching a clock in retail or food service, it’s quite easy to separate your work time from you-time. But what about in marketing in 2022?

What is a marketing playbook? What should it be? How can playbooks help? Do they hold marketers back?

The group has seen a lot of chatter about marketing “playbooks” on social media recently. They slow things down to talk about why people use playbooks and whether or not other people’s playbooks are worth paying attention to.

Mary makes a case for innovation, Aaron wonders whether playbooks help customers and James struggles through a metaphor relating to traditional American sports.

Aaron and Mary discuss their thoughts on what makes an exceptional client and agency partnership. Both pull from their own experiences working on an in-house marketing team and working in an agency. They ask: What makes a good client/agency relationship? What goes right? What goes wrong? Best-fit clients? What does that look like? And they provide the top 5 characteristics of a good client/agency relationship.

James and Mary talk about goal-setting. They share some of their mixed experiences with setting, reaching and failing to achieve personal and professional goals and offer their perspective on a healthy mindset re: goals both on and off the clock.

James, Mary, and Aaron talk about transferable skills that they’ve taken with them over the years including tips from gigs working at gyms, coffee shops, restaurants, and retail. Because every job has something to teach you. And you don’t have to forget those lessons. In fact, you can apply them to your marketing.

Hope you enjoy it!