Paul discusses the three waves of creating a value-added movement.
Show Notes
Whether you’re a small company or large, change will happen in waves.
There must be absolute buy-in at the highest level to become a value-added organization.
Look to your top supporters—your indirect leaders.
“When you’re reaching out to these top supporters, it is critical that they understand why you are making this change.”
Some folks aren’t going to buy into the movement.
“If the top supporters are buying into it, then people are going to follow suit. This is the typical effect.”
“When you see a value-added success, it’s important to share that with the team.”
People will remember the success stories.
“Make sure that you’re reinforcing the effort, not just the results.”
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