In this episode, we discuss:

• The power of storytelling in promoting social justice issues and how to amplify your message through books; story telling as a form of activism
  
  
• The impact that books can have in raising awareness about social justice issues and gain insights on how to effectively engage readers.
  
  
• The unique and powerful role that books can play in emotional marketing among Gen Z and Millennial readers, connecting with them on a deeper level.
  
  
• The value of collaboration and the expansion of services in the publishing industry, and learn how to leverage partnerships to amplify social justice efforts through books.
  
  
• Insights into how to leverage books as a platform to create various productions and platforms for social justice stories, expanding the reach and impact of your message.

Samantha is the founder of Flourishing and Feminism, a publishing house with its own marketing and media company, Witchcraft Creative. Under this hybrid model, Flourishing and Feminism and Witchcraft Creative work together to write, distribute, market, and sell books that tell the heroic and inspiring stories of nonprofit organizations and their founders that serve as an evergreen marketing and revenue strategy for the mission.

While she serves as founder and CEO, her favorite title is Activist. Samantha started her journey in activism rallying for animal rights and climate justice in 2010. In 2016, she traveled to India where she learned about the horrors of fast fashion. Shortly after her return, she began traveling the United States giving presentations on what she had learned along with actionable steps to take to make an everyday impact. She loves combining her love of social justice with the power of publishing and marketing to serve nonprofits and bring their stories into the hands of consumers, sponsors, impact investors, and activists.

She lives in Charleston, South Carolina with her husband, two dogs, and cat.

Learn more here: www.heywitchcraft.com