The Read Magnet® Podcast

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

So breadcrumbing is increasingly being taught as a marketing tactic to new online business owners, and although it’s something I briefly flirted with, it just didn’t sit right with me. And so if this is something you’re being told you should be doing, or feel you should be doing more, but maybe are not sure if it’s for you, have a listen to this episode, where I share what I think about it, what members of my community feel about and 3 things you can spend your energy on instead.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

This is not just an excuse for me to talk about Harry Potter and a few of my favourite TV shows… well it is. But there’s so much you can learn from fiction storytellers and very simply apply to your content marketing to make everything you create so much more juicy! So in this episode I’m sharing the technique you’ve most likely experienced a lot as a consumer and is so easy to steal for your own content.

Press play to start using it today.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

It doesn't matter how consistent you are, or how many hours you slave over that social media post or blog... if you're not clear on exactly what each piece of content you're creating is meant to be doing for your business, all that time you spend on your marketing just becomes busy work. In today's episode we're talking about getting intentional with your content, and I'm sharing 6 of my favourite content goals to help you create content that moves your business forward.   

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

How can you make your content marketing more focused, more streamlined and more simple right now? How can you do less and have more impact? Where are you getting lost in busy work that’s not actually making an impact?

These are the questions I return to again and again; because even though I love creating content for my business, some times of life it can start to feel completely overwhelming. Like you, I’ve been juggling a lot of change the last few months, which has meant less time for.. Well just about everything. Which means it’s time to check back in with the ‘how’ of how you’re showing up, and making sure that your strategy not only gives you the best bang for your buck, but isn’t totally burning you out, and that’s exactly what we’re talking about on this week’s episode of The Content Download. 

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

When was the last time you sent an email to your list?

Yikes… that long?!

Sorry, I’m not here to make you feel bad. I just know how it goes: you’re told you’ve got to list build and so you start gathering emails… but what with the actually trying to work out what to say and worrying that if you pop into people’s inboxes every week you’re going to start being annoying, you kind of got you frozen, right? And now that valuable resource is getting cold.

You don’t need me to tell you that NOW is the time to get on and break that ice so you can start loving on that little tribe who opted in for a little extra you…

...but what I can share with you is a few simple tips for sending those first few emails so you can break the stalemate and get them re-engaged. That’s what we’re talking about on today’s episode of The Content Download. Come on, this is how you put your big girl pants on and get ready to hit send!

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Your story is not boring. You maybe tell it in a boring way, or are skipping over the good bits, but you have a story in you that you should be telling. That will magnetise your ideal clients to you; that people need to hear…

So how do you work out what that story is? Well, that’s what we’re talking about in today’s episode….

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Stories and storytelling is something of an obsession of mine. As a teenager I used to take my tape recorder into the hospital ward where my mum worked, and interview the old ladies about the stories of their lives. I’ve often wondered why I used to do that; but I think it’s because I’m interested in people; I want to understand them; because I think it helps us understand ourselves.

That’s why I always tell my clients that if you want to let people in more, all you’ve got to do is start telling your story. Obviously that’s easier said than done - because, how do you know you’re telling the right story, for the right reasons, at the right time? Because those things do matter.

This episode is getting you started with understanding why your story is one of your most important business assets, and why storytelling is one of your most valuable business tools. Here’s how to get started.

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

As business owner there are always times when things get a little overwhelming, and that's usually when things like showing up in our content and getting visible fall off the radar. But it doesn't have to be like that. Inside this episode I'm sharing 3 easy ways that you can avoid disappearing all together and keep serving your audience, without totally stressing yourself out.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Content and new media is all about personality driven brands right now, which is why having a strong voice is the unicorn skill of the entrepreneurial world right now.

The problem is, finding your voice can be so hard to do. Inside this episode I share with you the 4 lies that I believed that held me back from finding my voice inside my business, and that I see so many of my clients struggling with as well. If you're ready to finally be more like you in your content, press play.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

A quick note from Cate:

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

If you have a mission that could change the world, you need to build your business around people who share your values and you need to inspire them! In fact, the quickest way to reach more people with your message and to make a bigger impact, is by turning your mission into a movement. But how do you actually do that? Well, in this episode I'm going to be sharing with you exactly what that means, and how you can do it.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/