Words are always encountered in the context of a sign, product, or sentence. In the same way, to be understood, data must be understood and evaluated in the context in which it was collected. Reading research can only be fully understood in the context of a wider array of research studies within a theoretical perspective. And theories must be understood in the context of a paradigm. The Science of Reading movement must be understood in the greater social and political context and in the context of past educational reform movements (NCLB).