The Real Estate Sessions

Episode Summary:

Introducing today's guest, Erinn Nobel, the Chief Cultural Officer at Real, a national brokerage founded in 2014. Born in Anchorage, Alaska, she now makes Bellingham, Washington, her home.

In this episode, I sit with Erinn as she discusses how she got into real estate and the changing trends in brokerage models that will redefine real estate in the future.

Top Takeaways:

"Culture is non-negotiable."

- [Bill Risser]

"We really needed to define our purpose statement and our core values."

- [Erinn Nobel]

Episode Highlights:

[00:32] Intro

[01:16] Meet today's guest, Erinn Nobel.

[02:11] Erinn shares some of her background.

[04:56] What is the biggest misconception about Alaska?

[06:15] What were you planning to do before you started Real Estate?

[08:40] What encouraged you to join EXP Realty?

[15:25] What is Real Brokerage doing to take the idea of Revenue Sharing to the next level?

[18:04] What are some of the things you worked on as the Chief Cultural Officer of Real Brokerage?

[20:52] The role that Real Brokerage is playing in closing the gender gap in Real Estate.

[22:01] Erinn talks about Real Brokerage listed on the NASDAQ.

[23:56] Erinn's advice to new agents.

[24:30] How to contact Erinn.

[25:19] Outro

Episode Notes:

Erinn is the Chief Cultural Officer at Real. Real estate was not particularly one of the options Erinn had considered while growing up, even in college. Being the daughter of an architect, she had a passion for quality design and graduated with a degree in Industrial Design. She had worked on space planning and design for offices, but while less busy at some point, she decided to get her real estate license to try to make some money and ended up going entirely into it.

Following the demoralizing recession around 2009, Erinn had decided to focus on implementing more tools to serve her clients better. Later on, she decided to research brokerage models and found the model and technology at eXp Realty to be a perfect fit for her. Her husband, who had a Ph.D. in cognitive science, also joined in at eXp.

The eXp national brokerage model is unique, with one brokerage in a state but many support staff scattered across the country. The traditional model of the bricks and mortar brokerage is not here to stay, agents are usually on the move, and they need a certain kind of technology to support it.

The founder of Real, Tamir Poleg, approached Erinn for insight on his brokerage model, which appealed to her. The brokerage uses both the "capped commission" model and the revenue share model but with an app-based working approach. Based on these new kinds of models, teams will be a dominant force in the industry. As an agent or broker, you can be licensed in one state and operate your team anywhere that the brokerage is open by adding licensed agents in that area under your team name.

Erinn's first step as Chief Cultural Officer of Real was to carry out a culture exercise to define the business's purpose statement and core values. The purpose statement is "to build a shared future together." One of the primary core values of the company is "Work Hard, Be Kind." Erinn explains that when bringing new leaders on board, they are first given an orientation on the company's core values.

With over five women in leadership positions at the brokerage, it plays a significant role in closing the gender gap in real estate. This would most likely attract more talent from women looking to find a platform to achieve more in their careers.

Being listed on the NASDAQ is a considerable step for Real, opening the door to many potential investors. It also brings the reputation that the company is solid and they know what they're doing.

Erinn's advice to new agents: Interview as many brokerages as you can. You're going to need support, especially in this market. It's a tough industry right now, and having a great brokerage to support you as you kick off your career is instrumental.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At Tresonline.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On Youtube

Find | Erinn Nobel

At [email protected] 

On LinkedIn

RATE & SUBSCRIBE

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

This week, we get a special call from outside the United States. What country could it be? You will have to listen to find out.

Episode Summary:

Meet our guest, Kristina Cusick, Broker/Owner at Town & Parish Realty. Her company is located in the Baton Rouge Metropolitan Area, where she lives, although born and raised partially in Daytona Beach, Florida.

In this episode, I sit with Kristina as she talks about life in Baton Rouge and the great features there to know about. She has also supported RateMyAgent in the area as she works to help real estate agents get client reviews.

Top Takeaways: 

"I know that I've always felt that it's really important to be involved in the community... and I'm always thinking about if I were visiting here, what would I want to know, and it has to be more about real estate."

- [Kristina Cusick]

"I want to attract people organically."

- [Kristina Cusick]

"Be a life-long learner... Don't be afraid of change."

- [Kristina Cusick]

Episode Highlights:

[00:20] Intro

[01:11] Meet today's guest, Kristina Cusick.

[05:40] About Baton Rouge, Louisiana

[08:40] How do you handle questions about hurricanes in Baton Rouge?

[12:15] Kristina shares her background. 

[16:47] How did Real Estate come into the picture for you?

[22:30] About Kristina's website and how she started her brokerage

[27:27] What advice would you give to someone thinking about starting their own Real Estate company?

[28:59] Being a referral-based company, is there space for Prospecting or Lead Generation?

[30:51] Kristina's advice to new agents 

[32:00] How to contact Kristina

[34:15] Outro

Episode Notes: 

Kristina shares the inspirational story behind Raising Cane's Chicken Fingers restaurant. It was an idea that was initially dismissed and expected to fail. The founder still executed the idea. He eventually created a store in Baton Rouge and franchised to other states. She draws motivation from this story when faced with heavy odds in any situation.

About Baton Rouge: Baton Rouge is the State Capitol, not New Orleans. It is also the only state that has parishes rather than counties. Near Baton Rouge is Gonzalez, Louisiana, the "Jambalaya Capital of the World." Kristina explains that Baton Rouge is far enough from the coast. It typically doesn't usually sustain damage from hurricanes and is often a haven for people in other areas who hurricanes have hit. There is also a blog that offers advice on when the hurricane season starts and how to go about daily life, particularly always buying extra during the hurricane season, to avoid panic buying if the need arises.  

Kristina did not attend LSU right out of high school but was in Real Estate working as a receptionist and secretary till she moved on to accounting and left Real Estate for a while. While buying a house after she got married, the agent noticed her organizational skills and asked her to help with organizing things in a Real Estate company, following which she got her license. 

After running the company for a while, she decided to go on her own as an individual agent; then, Hurricane Katrina hit and created many business opportunities as people were buying up more properties in Baton Rouge. Kristina started blogging and found out about IDX feeds and joined Keller Williams to have her IDX feed, but after working for a few years, starting her brokerage sounded right. With much support from colleagues and friends, she went ahead to start Town & Parish Realty. 

The main goal of Kristina's website is to focus on Real Estate and attract people organically by offering concise knowledge about the area to help them understand the lifestyle and identify the main appealing features to look out for in Baton Rouge. 

Kristina's tips for agents who want to start their company:

1. Don't reinvent the wheel.
2. Use your resources.
3. Look out for things that are missing in Real Estate and address them.
4. Ask questions and ask for help from colleagues and other professionals around you.

While the company has been chiefly referral-based, there is a place for Lead generation and Prospecting, with an IDX website for people who want to see houses and agents ready to guide interested buyers on the necessary steps. 

For New Agents: Be a life-long learner. Don't be afraid of change.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At Tresonline.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On Youtube

Find | Kristina Cusick

At www.townandparish.com 

On Instagram

On Facebook

On LinkedIn

RATE & SUBSCRIBE 

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

This week, Joe tackles the question of agents calling sellers that have withdrawn their listing. Not expired, but withdrawn.

THE REAL ESTATE SESSIONS PODCAST

Episode 286: 

Host: BILL RISSER

Guest: WENDY THACHER

Episode Summary:

Meet today's Guest, "Wendy Thacher," a business development manager with Chicago Title in Portland, Oregon. She is also one of Bill's top referral partners providing great guests on this podcast.

In this episode, I sit with Wendy, born and raised in Iowa, as she talks about Portland, where she is presently based, and its appealing features, career path, and Real Estate tips.

Top Takeaways: 

"It's important to do your homework and lead with value."

- [Wendy Thacher]

"If I don't ask enough questions or enough of the right questions, we're going to end up with a marketing strategy that isn't sustainable... that doesn't speak what the client is trying to convey."

- [Wendy Thacher]

"The overall goal is to have marketing strategies that are sustainable, feel good, and reflect who the agent is and the services they offer."

- [Wendy Thacher]

Episode Highlights:

[00:34] Intro

[01:36] Wendy shares her background and how she met Bill.

[05:38] What is the biggest misconception about Iowa?

[08:51] What brought you out of Iowa to the Pacific Northwest (Portland, Oregon)?

[10:11] What are three activities you recommend for visitors to Portland?

[12:54] What led you to work for Chicago Title?

[16:24] What are some of the challenges you have faced as a service marketer?

[18:20] What would you recommend for people who also want to lead with value when interacting with clients?

[21:27] About Stephanie Chumbley.

[26:11] If you had one piece of advice you could give a new agent just getting started, what would it be?

[28:18] How to contact Wendy

[29:28] Outro

Episode Notes: 

Wendy shares the humorous event around how she met Bill at a conference in 2013 and built a great working relationship since then. 

As an active kid growing up, Wendy enjoyed the field of over 80 hectares of farmland in Iowa. Highlighting misconceptions about Iowa that it is Ohio or Idaho, Wendy shares that Iowa is known for corn and not potatoes. Also, there is the widespread belief that Iowa is generally flat, which is not the case. 

During her schooling at the Iowa State University, Wendy had spent a semester at the University of Oregon while partaking in a National Student Exchange Program and fell in love with the state. Upon completing her degree at Iowa, she moved to Oregon. 

Three key activities for visitors in Portland: First is tourism, which is too notable to pass up. Next is exploring the food scene, including restaurants and food carts or trucks, which are usually the starting point of the most well-known restaurants in Portland; an example would be a donut tour. The third is appreciating the proximity to other natural beautiful sites like the coast, mountains, and a country, all in different directions surrounding Portland, which gives ideas for various trips. 

Following her response to a job advert for a Marketing assistant in a Real Estate company with a branch in Portland, Wendy worked on teaching Realtors how to use their tools and create their websites; this became her passion and formed the foundation for what she does now. She then moved to Transnation Title, which closed down later on, after which she got a job with Chicago Title. Bill recommends the "Business Wars Podcast; Starbucks vs. Dunkin episode" for listeners who are also coffee lovers like Wendy. 

Wendy explains the challenges of being a Service Marketer. Two types of relationships are built; the first is between herself and the client, and the second is the relationship she facilitates between the client and the escrow officer who helps close the deal. Another challenge is that most potential clients already have a Title company or even a favorite escrow officer, so she intentionally always leads with value to get their attention. 

Lead with Value: This refers to approaching a conversation every time with something that you are offering and doing a lot more listening than just starting with solutions that you assume would work. It is critical to ask questions first since the overall goal is to have sustainable marketing strategies that reflect who the agent is and its services.

About Stephanie Chumbley: Wendy talks about Stephanie, the Director of Social Media and Education at Chicago Title. She occasionally joins her in one on one appointments that deal a lot with social media strategy. Stephanie also goes deeper with the clients, offering her expertise to help meet the client's needs. Wendy shares her interest in biking and running and talks about her dog "Edith the Frenchton." 

Wendy's advice for new agents: There is no magic bullet; there's going to be products and solutions that seem like "the thing," but if there were one, it would be the systems that you create along the way. These systems should help you reach more clients and work more efficiently to take better care of your clients. Pay attention to things you find yourself doing over and over again, and note the ones where a system can help you.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At therealestatesessions.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On Youtube

Find | Wendy Thacher

At [email protected] 

On Instagram

On LinkedIn

RATE & SUBSCRIBE 

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

This week, Joe responds to a question about "agent worth" from none other than Jeff Lobb, Founder of SpartTank Media. As always, Joe gets a bit fired up. Enjoy

As I occasionally do, this episode done monologue style, meaning no guest, just me. Good news is, it's short. Bad news is, it's just me. No cool guest sharing an amazing journey to the world of real estate. I hope you listen anyways.

Show Transcript -

Every now and then, I produce a monologue episode of the Real Estate Sessions. Monologue meaning there is no guest, just me, usually sharing a thought or two. This week is one of those episodes. 

At RateMyAgent, we have core company values. We reward employes that excel at a particular value at our monthly company update meetings. A few of these values are “One Team, One Dream” or “Customer Obsessed”. We just instituted a new value, “Be Straight Up”, which encourages us to speak up when necessary to question, challenge or applaud ideas, strategy or workflow.

My favorite company value is “Give a Shit” which means We are passionate about the success of RateMyAgent and will work in the best interests of the business. 

I bring this up because I feel the same way about life. I t makes a lot of sense to be passionate about the success of my fill in the blank Family, friends, community, and work in the best interests of my fill in the blank Family, friends, community.

I believe many people feel the same way. 

Along those lines, I’d like to share the way I view things on a daily basis. The term Prosocial was introduced in the 1970’s as the opposite of anti-social. My take on prosocial is when the opportunity presents itself to take an action that leads to a positive result, or just as importantly, prevents a negative result for someone, do it. 

Here are some examples from a typical day in my life: 

If I’m on my daily walk, and I come to a street to cross, if a car is waiting to merge into traffic, I always turn to walk towards the back of the car and cross the street behind it (if clear) so the car doesn’t have to wait for me and possibly losing a opportunity to proceed and wait another 45-60 seconds for the next opportunity.

If I’m leaving a store and walking to my car in the parking lot, if I notice a woman in front of me walking down the same aisle towards her car, and we are the only 2 in that portion of the lot, I will cross over to another aisle and walk away from her so I’m not someone she has to worry about. Going a few extra steps out of my way is no big deal.

When checking out at the grocery store, I always try to rotate barcodes and empty the hand carry basket myself because I know as someone that worked in college at a supermarket, it makes a difference.

When I play in the weekly skins golf game, I anticipate and seek opportunities to make sure I’m not holding up pace of play, and if I notice we are, I double those efforts. Fortunately, I play in a good foursome.

As I said before, I believe many people do some version of the same thing. There is no expectation of reciprocity. There can be a feeling of a higher self worth, but that’s ok.

There are however, people that completely ignore these opportunities. They are so focused on themselves, they fail to see opportunities to create a positive result or prevent a negative result. People that refuse to let a car back out of a parking space on busy Central Ave, that cut in front of pedestrians crossing in a crosswalk with the greenlight, that ignored request durga the pandemic for masks or distancing, that treat servers like second class citizens. You know the type of person I am talking about. 

I visualize these people as leaving a wake of negativity behind them with no idea they caused it, and also never looking ahead for opportunities to create positive results or prevent a negative result.

I’ve joked with Cindy that if reincarnation was real, I want to come back as one of those people that only worry about themselves without an ounce of regret about the way they affect others. Ignorance really is bliss!

So, is there a real estate angle to this? Yep. Great agents already know how important identifying these opportunities is to a successful business. Great agents cannot even fathom the idea of not being “ProSocial” in their business. 

Sean Carpenter’s BR, SP and HF is a prime example, I’ve seen Sean in the wild, always looking for the opportunities to engage and make someone’s day. And, he’s not looking for anything in return. 

On the other side, I remember an agent coming into my office as I was getting ready to sign docs with a first time home buying couple. The agent blurts out “Will my commission check be ready by 5 pm today?”. I was stunned and embarrassed for the agent. Not to mention the young couple left wondering what mattered more. Their first home purchase or the agent’s money?

What I see more today involves social media posts of varying types. In a place where most agents are connected to colleagues, industry partners and most importantly, clients, there are too many agents that love to firmly plant their foot in their mouth.

Posting about the 6 transactions you closed this week will definitely tell people how busy you are. It also shows how insensitive you are to others not as fortunate. IT does not take much time or crazy math skills to take an average sales price of, let’s say, $300,000, apply a 3% commission split and come up with a gross for the week of $54K. Brag much? Why not congratulate each of the families for finding their dream homes, say 1 per day? Why not let the clients share how good you were as their agent? Why brag about your income when others in your sphere may be struggling to come up with this month’s mortgage payment? We need to understand there are a wide range of circumstances in the average social media profile, and take this into account when posting. 

The notion that others may be suffering in silence is an important one to consider. Whether it’s financial, health, relationships, or loss of a loved one, to name a few, why not take this into consideration when posting?

A good friend of mine told me years ago that Christmas was an incredibly tough time. His feed was filled with photos and videos of happy families sharing their wonderful holiday. Maybe those can be shared to a custom list of close friends and families, sparing those struggling? Sure, no one is forced to look at their feed, especially when they know what’s coming, but that goes against the premise I mentioned earlier. Are you consciously performing activities that will either lead to a positive interaction or prevent a negative one? 

You will never know if your Pro Social decision helped. That’s not the point. You can feel comfortable in the knowledge that you did what you could to help others. 

Thank you for listening to this episode and I would love your feedback (be straight up!). I will be back next week with another interview with an industry leader on The Real Estate Sessions. In the meantime, please be kind to one another. 

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On Youtube

RATE & SUBSCRIBE 

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

Today's guest, Joe Schutt, is a broker and the owner of Unit Realty Group in Boston. Although he spent his childhood growing up in West Springfield, Massachusetts, he moved to Boston 23 years ago.

In this episode, I sit with Joe, discussing his journey in Real Estate so far, with lessons learned, particularly the importance of being authentic and how it factors into success and growth in business.

Top Takeaways: 

"Just bringing a community together is a great thing... It's just a fun way to do things."

- [Joe Schutt]

"Two things people need to understand... Be your authentic self, and work your sphere of influence."

- [Joe Schutt]

"It's not about the money sometimes; it's about the relationships."

- [Joe Schutt]

Episode Highlights:

[00:25] Intro

[04:52] What brought you to Boston?

[05:50] The biggest misconception about Boston.

[08:32] What was the moment that triggered your entry into Real Estate?

[14:05] About Joe's Company, Unit Realty Group. 

[23:05] How has "Inman" been beneficial to you and your business? 

[33:30] Joe's advice for new agents

[35:05] How to contact Joe

[36:14] Outro

Episode Notes: 

Joe shares that his move from West Springfield, Massachusetts, to Boston was primarily out of a desire for the big city life and to figure things out as a young, gay man. The biggest misconception about Boston is that people are rude. Still, instead, people are usually struggling to get to where they're going in a city with many people.

Mainly working part-time jobs, Joe did not attend college but later started working in the banking sector, where he stayed for over 15 years with different banks till he discovered real estate. He had bought a condo with his ex, whose father noticed he was spending time on real estate-related activities and encouraged him to go into it. 

Described as the most resilient city in the US, Boston did not experience as much of a downturn in real estate as the rest of the country. This resiliency is because of the high level of diversity in the Boston market, including biotech, finance, universities, teaching hospitals, and high-tech. 

Joe mentions that while expecting to work in the primarily gay neighborhoods, he was, instead, put in an Irish community with all straight clients, exposing him to a new market, much to his benefit. Also, while he had initially thought he had to get as many clients as possible, over time, there was the realization of a need to carve out a niche, which he applies and emphasizes to his agents to this day.

The decision to start a company with his ex occurred while they worked for another brokerage, and both realized they might be able to open their own. After this, they intentionally decided to go and work for another brokerage for one year to ensure they could handle it before starting theirs. While planning how to run their brokerage, they had to decide on values embedded in the company, like giving back to the community and volunteering. 

Joe emphasizes the importance of being authentic and cultivating great business relationships rather than always being a salesperson. Be your authentic self, figure out what's going on, take on the technology that works for you but don't go crazy with it; it's about relationships in the end. A part of growing friendships is to do so because of who people are and what they are; whether it's the real estate industry or not, it is essential to be involved and present without necessarily making it all about you.

"Inman" has been highly valuable to Joe and his business, not just as a resource but as a family. This resource points again to the value of relationships created and the depth of connections that, in the end, genuinely determine the growth of a business.

The branding of the company with orange was intentional to stand out from most other company colors. Apart from the main company website, there's also a new website for dog lovers. They are expanding on the dog aspect of the brand for people who want to live around a dog park.

For new agents:

1. Put together your sphere of influence, even if it's only a few people, and connect with them and others through them.
2. Be very frank with what you want to do.
3. Find people you trust enough to ask them directly to send you some business.
4. Always be authentic.

Resources Mentioned:

Connect: 

Find | THE REAL ESTATE SESSIONS

At Tresonline.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On Youtube

Find | Joe Schutt

At www.unitboston.com 

On Instagram

On Facebook

On LinkedIn

RATE & SUBSCRIBE 

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher 

This week, Joe is presented with an ethical dilemma. You notice something in your groceries that you didn't pay for. What do you do? There are a couple more twists you will hear on the episode. Enjoy!

Our guest today is a very resourceful and accomplished individual who strives to help and teach others. Joining us is Missy Bentley, a realtor with EXP Realty in Evansville, Indiana. Missy is an avid sports fan, places a strong emphasis on relationships, and has a deep love for Twitter. Missy has over 16 years of experience in sales, marketing, and media, which she uses to her advantage to help better her community. 

In this episode, join Missy and me to find out why relationships are the key to success and how Missy believes we all can learn something beneficial from one another. We also discuss the benefits of using Twitter to grow in knowledge and connections and what has worked and not worked in the world of the 2020 real estate industry. 

Top Takeaways: 

• Missy Bentley's Advice for New Agents 
• "I would say don't be afraid to laugh at yourself. I feel like so many in the real estate industry take everything so seriously and it's a serious business but at the same time, you have got to have fun!"

"I've always had the heart of a teacher since I was a little kid and now, I'm finally in a position where I'm finally able to work with agents who might need a little help in social media. Having been a managing broker, I know the ends and outs of a brokerage. It's really nice to take the younger, or newer, agents under my wing and showing them how things should be done. Put the client first rather than themselves." – Missy Bentley [20:13]

"The one thing that I do like is I think the COVID world kind of forced everybody's hand. I think realtors have done a really good job of adapting to the industry changes. You and I are in the tech industry aside from real estate, so we knew the changes were coming. I feel like the COVID world kind of sped those changes up and overnight realtors had to change their business. I think for the most part, everybody has been really supportive of each other and really encouraging to try to move the industry forward which has been much needed for quite some time." – Missy Bentley [26:19]

Episode Highlights:

[00:26] Intro

[00:52] Meet Missy Bentley – Twitter Savvy Midwesterner 

[02:10] The World of Racing 

[04:33] Small Town Feel in Evansville 

[07:37] Tri-State Sports Team Loyalty 

[09:56] Attending the University of Tennessee 

[12:53] Falling into Radio by Chance 

[15:57] Always Having a Foot in the Real Estate World 

[17:13] Transitioning to Full-Time Real Estate 

[19:00] Love It EVV Contributions and Many Accomplishments 

[20:45] The Beauty of Twitter 

[25:56] What's Right and Wrong in the Industry in 2020

[32:12] Missy's Advice for New Agents 

[33:07] Connect with Missy 

[33:34] Closing Thoughts 

[34:05] Outro 

Episode Notes: 

Joining us today is Missy Bentley, a realtor with EXP Realty. Missy resides in Evansville, Indiana, known as the Tri-State Area of Indiana, Kentucky, and Illinois. The area is close to many major cities such as Cincinnati, St. Louis, Nashville, Indianapolis, and Louisville. Missy initially did not begin in real estate. Instead, she attended the University of Tennessee, where she received her Bachelor of Science in Early Childhood Education with a behavior modification specialization. She admits that this degree comes in handy in the real estate world. 

After graduation, Missy went on to work as a teacher but found herself landing on the radio by chance, where she became a morning radio host. Missy shares that she has been in real estate since she went back to school to complete her Master's degree, where she had a friend who owned a local brokerage that needed help. Soon after being signed on as the receptionist, Missy ended up getting her real estate license and had been dabbling in the real estate world since the late nineties. Missy eventually went full-time into real estate after not having the desire to move states to be on a new morning show with her co-hosts. 

Missy Bentley is a writer, consultant, realtor, trainer, and even standup comedian. Missy shares that she has the heart of a teacher and feels she is finally in a position where she can work with other agents who may need some help with social media or managing a broker. Some of the ways that Missy provides this teaching and consulting is done using Twitter. She shares the benefits that Twitter can have for small-town realtors when staying ahead of the curve on the latest information. 

When questioned on what she believes is right and wrong in the real estate industry in 2020, Missy shares that COVID has forced realtors to adapt to industry changes; with the pandemic, tech use for realtors has had many realtors changing their business overnight. She also hopes that the industry begins to see that there are talented, smart, and forward-thinking agents in the middle of the county in smaller markets by giving them more opportunities to shine. 

Missy Bentley's advice to new agents is not to be afraid to laugh at yourself. Missy believes that too often in the real estate agency, everything is taken so seriously. While real estate is a serious business, it is also essential to have fun with it as it makes the difference!

Connect:

Find | THE REAL ESTATE SESSIONS

At TheRealEstateSessions.com

Find | Bill Risser

At [email protected]

On Twitter

On Facebook

On Youtube

Find | Missy Bentley

On Facebook

On Instagram

On Twitter

On LinkedIn

RATE & SUBSCRIBE 

At Ratethispodcast.com/REsessions

On Apple Podcasts

On Google Podcasts

On Stitcher